{"id":10849,"date":"2022-04-18T15:52:24","date_gmt":"2022-04-18T15:52:24","guid":{"rendered":"https:\/\/juliancastiblanco.com\/web\/?p=10849"},"modified":"2022-04-19T15:43:44","modified_gmt":"2022-04-19T15:43:44","slug":"los-medios-comerciales-estan-transformando-la-publicidad","status":"publish","type":"post","link":"https:\/\/juliancastiblanco.com\/web\/los-medios-comerciales-estan-transformando-la-publicidad\/","title":{"rendered":"Los medios comerciales est\u00e1n transformando la publicidad"},"content":{"rendered":"<p><span class=\"TextRun SCXW167817265 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW167817265 BCX0\">Los medios comerciales est\u00e1n transformando la publicidad mediante el uso de datos para cerrar el ciclo de transacciones.<\/span><\/span><span class=\"EOP SCXW167817265 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p>Anexos<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-10850\" src=\"https:\/\/juliancastiblanco.com\/web\/wp-content\/uploads\/2022\/04\/WhatsApp-Image-2022-04-18-at-10.31.16-AM.jpeg\" alt=\"\" width=\"1103\" height=\"1101\" srcset=\"https:\/\/juliancastiblanco.com\/web\/wp-content\/uploads\/2022\/04\/WhatsApp-Image-2022-04-18-at-10.31.16-AM.jpeg 1103w, https:\/\/juliancastiblanco.com\/web\/wp-content\/uploads\/2022\/04\/WhatsApp-Image-2022-04-18-at-10.31.16-AM-300x300.jpeg 300w, https:\/\/juliancastiblanco.com\/web\/wp-content\/uploads\/2022\/04\/WhatsApp-Image-2022-04-18-at-10.31.16-AM-1024x1022.jpeg 1024w, https:\/\/juliancastiblanco.com\/web\/wp-content\/uploads\/2022\/04\/WhatsApp-Image-2022-04-18-at-10.31.16-AM-150x150.jpeg 150w, https:\/\/juliancastiblanco.com\/web\/wp-content\/uploads\/2022\/04\/WhatsApp-Image-2022-04-18-at-10.31.16-AM-768x767.jpeg 768w, https:\/\/juliancastiblanco.com\/web\/wp-content\/uploads\/2022\/04\/WhatsApp-Image-2022-04-18-at-10.31.16-AM-810x809.jpeg 810w, https:\/\/juliancastiblanco.com\/web\/wp-content\/uploads\/2022\/04\/WhatsApp-Image-2022-04-18-at-10.31.16-AM-800x800.jpeg 800w\" sizes=\"auto, (max-width: 1103px) 100vw, 1103px\" \/><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-10851\" src=\"https:\/\/juliancastiblanco.com\/web\/wp-content\/uploads\/2022\/04\/WhatsApp-Image-2022-04-18-at-10.31.33-AM.jpeg\" alt=\"\" width=\"1112\" height=\"1454\" srcset=\"https:\/\/juliancastiblanco.com\/web\/wp-content\/uploads\/2022\/04\/WhatsApp-Image-2022-04-18-at-10.31.33-AM.jpeg 1112w, https:\/\/juliancastiblanco.com\/web\/wp-content\/uploads\/2022\/04\/WhatsApp-Image-2022-04-18-at-10.31.33-AM-229x300.jpeg 229w, https:\/\/juliancastiblanco.com\/web\/wp-content\/uploads\/2022\/04\/WhatsApp-Image-2022-04-18-at-10.31.33-AM-783x1024.jpeg 783w, https:\/\/juliancastiblanco.com\/web\/wp-content\/uploads\/2022\/04\/WhatsApp-Image-2022-04-18-at-10.31.33-AM-768x1004.jpeg 768w, https:\/\/juliancastiblanco.com\/web\/wp-content\/uploads\/2022\/04\/WhatsApp-Image-2022-04-18-at-10.31.33-AM-810x1059.jpeg 810w\" sizes=\"auto, (max-width: 1112px) 100vw, 1112px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-10852\" src=\"https:\/\/juliancastiblanco.com\/web\/wp-content\/uploads\/2022\/04\/WhatsApp-Image-2022-04-18-at-10.31.49-AM.jpeg\" alt=\"\" width=\"961\" height=\"1600\" srcset=\"https:\/\/juliancastiblanco.com\/web\/wp-content\/uploads\/2022\/04\/WhatsApp-Image-2022-04-18-at-10.31.49-AM.jpeg 961w, https:\/\/juliancastiblanco.com\/web\/wp-content\/uploads\/2022\/04\/WhatsApp-Image-2022-04-18-at-10.31.49-AM-180x300.jpeg 180w, https:\/\/juliancastiblanco.com\/web\/wp-content\/uploads\/2022\/04\/WhatsApp-Image-2022-04-18-at-10.31.49-AM-615x1024.jpeg 615w, https:\/\/juliancastiblanco.com\/web\/wp-content\/uploads\/2022\/04\/WhatsApp-Image-2022-04-18-at-10.31.49-AM-768x1279.jpeg 768w, https:\/\/juliancastiblanco.com\/web\/wp-content\/uploads\/2022\/04\/WhatsApp-Image-2022-04-18-at-10.31.49-AM-923x1536.jpeg 923w, https:\/\/juliancastiblanco.com\/web\/wp-content\/uploads\/2022\/04\/WhatsApp-Image-2022-04-18-at-10.31.49-AM-810x1349.jpeg 810w\" sizes=\"auto, (max-width: 961px) 100vw, 961px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-10853\" src=\"https:\/\/juliancastiblanco.com\/web\/wp-content\/uploads\/2022\/04\/WhatsApp-Image-2022-04-18-at-10.32.09-AM.jpeg\" alt=\"\" width=\"980\" height=\"1600\" srcset=\"https:\/\/juliancastiblanco.com\/web\/wp-content\/uploads\/2022\/04\/WhatsApp-Image-2022-04-18-at-10.32.09-AM.jpeg 980w, https:\/\/juliancastiblanco.com\/web\/wp-content\/uploads\/2022\/04\/WhatsApp-Image-2022-04-18-at-10.32.09-AM-184x300.jpeg 184w, https:\/\/juliancastiblanco.com\/web\/wp-content\/uploads\/2022\/04\/WhatsApp-Image-2022-04-18-at-10.32.09-AM-627x1024.jpeg 627w, https:\/\/juliancastiblanco.com\/web\/wp-content\/uploads\/2022\/04\/WhatsApp-Image-2022-04-18-at-10.32.09-AM-768x1254.jpeg 768w, https:\/\/juliancastiblanco.com\/web\/wp-content\/uploads\/2022\/04\/WhatsApp-Image-2022-04-18-at-10.32.09-AM-941x1536.jpeg 941w, https:\/\/juliancastiblanco.com\/web\/wp-content\/uploads\/2022\/04\/WhatsApp-Image-2022-04-18-at-10.32.09-AM-810x1322.jpeg 810w\" sizes=\"auto, (max-width: 980px) 100vw, 980px\" \/><\/p>\n<blockquote><p>Te puede interesar<\/p><\/blockquote>\n<blockquote class=\"wp-embedded-content\" data-secret=\"09Xd4NNtov\"><p><a href=\"https:\/\/juliancastiblanco.com\/web\/auditoria-de-marketing-y-servicios-digitales-costoso-es-no-hacerlo\/\">Auditor\u00eda de Marketing y Servicios Digitales &#8211;    \u00a1Costoso es no hacerlo!<\/a><\/p><\/blockquote>\n<p><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"\u00abAuditor\u00eda de Marketing y Servicios Digitales &#8211;    \u00a1Costoso es no hacerlo!\u00bb \u2014 JulianCastiblanco.com\" src=\"https:\/\/juliancastiblanco.com\/web\/auditoria-de-marketing-y-servicios-digitales-costoso-es-no-hacerlo\/embed\/#?secret=61o2FEEnxu#?secret=09Xd4NNtov\" data-secret=\"09Xd4NNtov\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<p>Contenido tomado de <a href=\"https:\/\/www.mckinsey.com\/business-functions\/marketing-and-sales\/our-insights\/the-rise-of-commerce-media\">https:\/\/www.mckinsey.com\/business-functions\/marketing-and-sales\/our-insights\/the-rise-of-commerce-media<\/a><\/p>\n<p><span data-contrast=\"none\">_____________________________<\/span><\/p>\n<p><span data-contrast=\"none\">\u00a0Reproducido por Contenidos Digitales Ingenieros de Marketing<\/span><\/p>\n<p><a href=\"http:\/\/www.ingenierosdemarketing.com.co\/\"><span data-contrast=\"auto\">www.ingenierosdemarketing.com.co<\/span><\/a><\/p>\n<p><a href=\"http:\/\/www.juliancastiblanco.com\/\"><span data-contrast=\"auto\">www.JulianCastiblanco.com<\/span><\/a><\/p>\n<p><a href=\"http:\/\/www.deceroasapo.com\/\"><span data-contrast=\"auto\">www.deceroasapo.com<\/span><\/a><\/p>\n<p><a href=\"http:\/\/www.oceanosvioleta.com\/\"><span data-contrast=\"auto\">www.oceanosvioleta.com<\/span><\/a><\/p>\n<p><a href=\"http:\/\/www.aprendizajeconresultados.com\/\"><span data-contrast=\"auto\">www.aprendizajeconresultados.com<\/span><\/a><\/p>\n<p><a href=\"http:\/\/www.gerenciadigital.com.co\/\"><span data-contrast=\"auto\">www.<\/span><span data-contrast=\"auto\">GerenciaDigital.com.co<\/span><\/a><\/p>\n<p><a href=\"http:\/\/www.socry.co\/\"><span data-contrast=\"auto\">www.Socry.co<\/span><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Los medios comerciales est\u00e1n transformando la publicidad mediante el uso de datos para cerrar el ciclo de transacciones.\u00a0 Anexos Te puede interesar Auditor\u00eda de Marketing y Servicios Digitales &#8211; \u00a1Costoso [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":10854,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[],"class_list":["post-10849","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tecnologia"],"_links":{"self":[{"href":"https:\/\/juliancastiblanco.com\/web\/wp-json\/wp\/v2\/posts\/10849","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/juliancastiblanco.com\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/juliancastiblanco.com\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/juliancastiblanco.com\/web\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/juliancastiblanco.com\/web\/wp-json\/wp\/v2\/comments?post=10849"}],"version-history":[{"count":1,"href":"https:\/\/juliancastiblanco.com\/web\/wp-json\/wp\/v2\/posts\/10849\/revisions"}],"predecessor-version":[{"id":10855,"href":"https:\/\/juliancastiblanco.com\/web\/wp-json\/wp\/v2\/posts\/10849\/revisions\/10855"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/juliancastiblanco.com\/web\/wp-json\/wp\/v2\/media\/10854"}],"wp:attachment":[{"href":"https:\/\/juliancastiblanco.com\/web\/wp-json\/wp\/v2\/media?parent=10849"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/juliancastiblanco.com\/web\/wp-json\/wp\/v2\/categories?post=10849"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/juliancastiblanco.com\/web\/wp-json\/wp\/v2\/tags?post=10849"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}