{"id":11121,"date":"2022-05-12T16:44:42","date_gmt":"2022-05-12T16:44:42","guid":{"rendered":"https:\/\/juliancastiblanco.com\/web\/?p=11121"},"modified":"2022-05-12T17:41:35","modified_gmt":"2022-05-12T17:41:35","slug":"la-importancia-de-una-correcta-estrategia-de-branding-para-saltar","status":"publish","type":"post","link":"https:\/\/juliancastiblanco.com\/web\/la-importancia-de-una-correcta-estrategia-de-branding-para-saltar\/","title":{"rendered":"La importancia de una correcta estrategia de branding para saltar"},"content":{"rendered":"<p>Empresas hay muchas, marcas hay pocas. El mercadeo no es una batalla de productos sino de percepciones, ocurre en la mente, las marcas viven en la mente de las personas.<\/p>\n<p>Te invitamos a profundizar sobre el tema del Branding a trav\u00e9s del siguiente v\u00eddeo con Carlos David Galeano, consultor de IMK.Global Ingenieros de Marketing<\/p>\n<div style=\"padding: 75% 0 0 0; position: relative;\"><iframe style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%;\" title=\"GMT20220507-160338_Recording_1686x768\" src=\"https:\/\/player.vimeo.com\/video\/707969419?h=0838013f0b&amp;badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n<blockquote><p>Tambi\u00e9n te puede interesar<\/p><\/blockquote>\n<blockquote class=\"wp-embedded-content\" data-secret=\"0qJ10rV7Nt\"><p><a href=\"https:\/\/juliancastiblanco.com\/web\/ingenieros-de-marketing-destacado-en-fabricas-de-productividad-por-su-labor-en-la-transformacion-digital-de-las-empresas-del-programa\/\">Ingenieros de Marketing destacado en F\u00e1bricas de Productividad por su labor en la Transformaci\u00f3n Digital de las empresas del programa.<\/a><\/p><\/blockquote>\n<p><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"\u00abIngenieros de Marketing destacado en F\u00e1bricas de Productividad por su labor en la Transformaci\u00f3n Digital de las empresas del programa.\u00bb \u2014 JulianCastiblanco.com\" src=\"https:\/\/juliancastiblanco.com\/web\/ingenieros-de-marketing-destacado-en-fabricas-de-productividad-por-su-labor-en-la-transformacion-digital-de-las-empresas-del-programa\/embed\/#?secret=n8LMwknk5G#?secret=0qJ10rV7Nt\" data-secret=\"0qJ10rV7Nt\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<p><span data-contrast=\"none\">_____________________________<\/span><\/p>\n<p><span data-contrast=\"none\">\u00a0Reproducido por Contenidos Digitales Ingenieros de Marketing<\/span><\/p>\n<p><a href=\"https:\/\/imk.global\/\">www.imkglobal.com<\/a><\/p>\n<p><a href=\"http:\/\/www.ingenierosdemarketing.com.co\/\"><span data-contrast=\"auto\">www.ingenierosdemarketing.com.co<\/span><\/a><\/p>\n<p><a href=\"http:\/\/www.juliancastiblanco.com\/\"><span data-contrast=\"auto\">www.JulianCastiblanco.com<\/span><\/a><\/p>\n<p><a href=\"http:\/\/www.deceroasapo.com\/\"><span data-contrast=\"auto\">www.deceroasapo.com<\/span><\/a><\/p>\n<p><a href=\"http:\/\/www.oceanosvioleta.com\/\"><span data-contrast=\"auto\">www.oceanosvioleta.com<\/span><\/a><\/p>\n<p><a href=\"http:\/\/www.aprendizajeconresultados.com\/\"><span data-contrast=\"auto\">www.aprendizajeconresultados.com<\/span><\/a><\/p>\n<p><a href=\"http:\/\/www.gerenciadigital.com.co\/\"><span data-contrast=\"auto\">www.<\/span><span data-contrast=\"auto\">GerenciaDigital.com.co<\/span><\/a><\/p>\n<p><a href=\"http:\/\/www.socry.co\/\"><span data-contrast=\"auto\">www.Socry.co<\/span><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><span data-contrast=\"auto\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-11097 aligncenter\" src=\"https:\/\/juliancastiblanco.com\/web\/wp-content\/uploads\/2022\/05\/WhatsApp-Image-2022-05-07-at-6.43.33-AM-1.jpeg\" sizes=\"auto, (max-width: 334px) 100vw, 334px\" srcset=\"https:\/\/juliancastiblanco.com\/web\/wp-content\/uploads\/2022\/05\/WhatsApp-Image-2022-05-07-at-6.43.33-AM-1.jpeg 1280w, https:\/\/juliancastiblanco.com\/web\/wp-content\/uploads\/2022\/05\/WhatsApp-Image-2022-05-07-at-6.43.33-AM-1-300x169.jpeg 300w, https:\/\/juliancastiblanco.com\/web\/wp-content\/uploads\/2022\/05\/WhatsApp-Image-2022-05-07-at-6.43.33-AM-1-1024x576.jpeg 1024w, https:\/\/juliancastiblanco.com\/web\/wp-content\/uploads\/2022\/05\/WhatsApp-Image-2022-05-07-at-6.43.33-AM-1-768x432.jpeg 768w, https:\/\/juliancastiblanco.com\/web\/wp-content\/uploads\/2022\/05\/WhatsApp-Image-2022-05-07-at-6.43.33-AM-1-810x456.jpeg 810w, https:\/\/juliancastiblanco.com\/web\/wp-content\/uploads\/2022\/05\/WhatsApp-Image-2022-05-07-at-6.43.33-AM-1-1140x641.jpeg 1140w\" alt=\"\" width=\"334\" height=\"188\" \/><\/span><\/p>\n<p>QUIERES POSICIONAR TU MARCA EN INTERNET? SOLICITA INFORMACI\u00d3N DE CONTENT ADS de IMK GLOBAL<\/p>\n<p><img decoding=\"async\" class=\"emoji\" role=\"img\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/13.1.0\/svg\/2705.svg\" alt=\"\u2705\" \/>\u00a0Red de portales de noticias y blogs de nicho para posicionar y aumentar la reputaci\u00f3n de tu marca.<\/p>\n<p><img decoding=\"async\" class=\"emoji\" role=\"img\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/13.1.0\/svg\/2705.svg\" alt=\"\u2705\" \/>\u00a0Apalancamiento Digital consiste mencionarte desde portales de alto tr\u00e1fico, posicionamiento y reputaci\u00f3n.<\/p>\n<p><img decoding=\"async\" class=\"emoji\" role=\"img\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/13.1.0\/svg\/2705.svg\" alt=\"\u2705\" \/>\u00a0Por ejemplo busca: el mejor profe de marketing digital<\/p>\n<p><img decoding=\"async\" class=\"emoji\" role=\"img\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/13.1.0\/svg\/2705.svg\" alt=\"\u2705\" \/>\u00a0Formatos: menciones, art\u00edculos, banners, entrevistas<\/p>\n<p><a href=\"http:\/\/xn--%20https-vi55g\/\/wa.link\/fwrf7b\"><img decoding=\"async\" class=\"emoji\" role=\"img\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/13.1.0\/svg\/1f4f2.svg\" alt=\"\ud83d\udcf2\" \/>\u00a0https:\/\/wa.link\/fwrf7b<\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Empresas hay muchas, marcas hay pocas. El mercadeo no es una batalla de productos sino de percepciones, ocurre en la mente, las marcas viven en la mente de las personas. [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":11122,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[],"class_list":["post-11121","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tecnologia"],"_links":{"self":[{"href":"https:\/\/juliancastiblanco.com\/web\/wp-json\/wp\/v2\/posts\/11121","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/juliancastiblanco.com\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/juliancastiblanco.com\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/juliancastiblanco.com\/web\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/juliancastiblanco.com\/web\/wp-json\/wp\/v2\/comments?post=11121"}],"version-history":[{"count":2,"href":"https:\/\/juliancastiblanco.com\/web\/wp-json\/wp\/v2\/posts\/11121\/revisions"}],"predecessor-version":[{"id":11124,"href":"https:\/\/juliancastiblanco.com\/web\/wp-json\/wp\/v2\/posts\/11121\/revisions\/11124"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/juliancastiblanco.com\/web\/wp-json\/wp\/v2\/media\/11122"}],"wp:attachment":[{"href":"https:\/\/juliancastiblanco.com\/web\/wp-json\/wp\/v2\/media?parent=11121"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/juliancastiblanco.com\/web\/wp-json\/wp\/v2\/categories?post=11121"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/juliancastiblanco.com\/web\/wp-json\/wp\/v2\/tags?post=11121"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}