{"id":11895,"date":"2022-09-08T18:43:26","date_gmt":"2022-09-08T18:43:26","guid":{"rendered":"https:\/\/juliancastiblanco.com\/web\/?p=11895"},"modified":"2022-09-10T02:00:44","modified_gmt":"2022-09-10T02:00:44","slug":"oportunidades-y-desafios-de-una-temporada-unica","status":"publish","type":"post","link":"https:\/\/juliancastiblanco.com\/web\/oportunidades-y-desafios-de-una-temporada-unica\/","title":{"rendered":"Oportunidades y desaf\u00edos de una temporada \u00fanica"},"content":{"rendered":"<p><span class=\"TextRun SCXW93725564 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW93725564 BCX0\">Vivimos un momento de intensa transformaci\u00f3n. De lo global a lo personal, transitamos cambios en la forma de trabajar, expresarnos y hacer negocios, que hacen de \u00e9sta una temporada \u00fanica, donde las personas buscan realizar las mejores compras y, los negocios, maximizar la rentabilidad en un escenario de muchas presiones e incertidumbres. <\/span><\/span><\/p>\n<p><span class=\"TextRun SCXW93725564 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW93725564 BCX0\">Las personas quieren los productos adecuados, al precio adecuado y en el momento adecuado. Adem\u00e1s, quieren entretenimiento y personalizaci\u00f3n, sin renunciar a la privacidad y el control. Y las empresas necesitan estar seguras de hacer inversiones eficientes que brinden resultados medibles. <\/span><\/span><\/p>\n<p><span class=\"TextRun SCXW93725564 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW93725564 BCX0\">Las nuevas tecnolog\u00edas surgen para apoyar a los negocios a lo largo de estas transformaciones. Pero este camino no se trata solo de tecnolog\u00edas, sino tambi\u00e9n de personas. El \u00e9xito de esta temporada alcanzar\u00e1 a quienes sepan entender al consumidor, sus necesidades y comportamientos, y hagan uso de tecnolog\u00edas creadas para adaptarse a estas expectativas.<\/span><\/span><\/p>\n<p><span class=\"TextRun SCXW93725564 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW93725564 BCX0\">El sistema Meta Discovery Commerce ofrece las soluciones para respaldar tu negocio en esta nueva era de personalizaci\u00f3n, con base en datos, automatizaci\u00f3n y creatividad.<\/span><\/span><span class=\"EOP SCXW93725564 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:1,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:405}\"> \u00a0<\/span><\/p>\n<blockquote><p>Te puede interesar<\/p><\/blockquote>\n<blockquote class=\"wp-embedded-content\" data-secret=\"RHbvLmqyK0\"><p><a href=\"https:\/\/juliancastiblanco.com\/web\/queremos-llevarte-del-cero-al-metaverso\/\">Queremos llevarte del cero al Metaverso<\/a><\/p><\/blockquote>\n<p><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"\u00abQueremos llevarte del cero al Metaverso\u00bb \u2014 JulianCastiblanco.com\" src=\"https:\/\/juliancastiblanco.com\/web\/queremos-llevarte-del-cero-al-metaverso\/embed\/#?secret=j88pk8KqfZ#?secret=RHbvLmqyK0\" data-secret=\"RHbvLmqyK0\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<h3><span class=\"TextRun SCXW154673375 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW154673375 BCX0\">Cuatro fases para ayudar a que el 2022 sea la mejor temporada de tu negocio hasta ahora<\/span><\/span><span class=\"EOP SCXW154673375 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/h3>\n<div id=\"attachment_11896\" style=\"width: 756px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-11896\" class=\"wp-image-11896\" src=\"https:\/\/juliancastiblanco.com\/web\/wp-content\/uploads\/2022\/09\/grafica.png\" alt=\"Fuente: Auction Experts Cyber5 Analysis, May 2022.\" width=\"746\" height=\"418\" srcset=\"https:\/\/juliancastiblanco.com\/web\/wp-content\/uploads\/2022\/09\/grafica.png 984w, https:\/\/juliancastiblanco.com\/web\/wp-content\/uploads\/2022\/09\/grafica-300x168.png 300w, https:\/\/juliancastiblanco.com\/web\/wp-content\/uploads\/2022\/09\/grafica-768x430.png 768w, https:\/\/juliancastiblanco.com\/web\/wp-content\/uploads\/2022\/09\/grafica-810x454.png 810w\" sizes=\"auto, (max-width: 746px) 100vw, 746px\" \/><p id=\"caption-attachment-11896\" class=\"wp-caption-text\">Fuente: Auction Experts Cyber5 Analysis, May 2022.<\/p><\/div>\n<p>&nbsp;<\/p>\n<p><strong><span class=\"TextRun SCXW83406324 BCX0\" lang=\"ES-ES\" style=\"font-size: 20px;\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW83406324 BCX0\">Establecer bases: <\/span><\/span><\/strong><span class=\"TextRun SCXW83406324 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW83406324 BCX0\">Prep\u00e1rate para la temporada comercial clave con buenas pr\u00e1cticas.<\/span><\/span><span class=\"EOP SCXW83406324 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0 Establece bases fuertes de datos, medios y mediciones mucho antes del evento de ventas<\/span><\/p>\n<p><strong><span style=\"font-size: 20px;\">Antes del momento clave: <\/span><\/strong><span class=\"TextRun SCXW154276055 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW154276055 BCX0\">Saca partido de las impresiones rentables en instancias tempranas de la temporada para alcanzar a compradores y tomar impulso para tu momento comercial.<\/span><\/span><span class=\"EOP SCXW154276055 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0 Contacta con antelaci\u00f3n a tus clientes para estar primero en la lista de los compradores.<\/span><\/p>\n<p><strong><span style=\"font-size: 20px;\">Durante el momento clave: <\/span><\/strong><span class=\"TextRun SCXW196676039 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW196676039 BCX0\">Maximiza las compras durante el momento pico de la temporada comercial. El d\u00eda del Black Friday, el retorno super\u00f3 los costos.<\/span><\/span><span class=\"EOP SCXW196676039 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span style=\"font-size: 20px;\"><strong>Despu\u00e9s del momento clave:<\/strong><\/span> <span class=\"NormalTextRun SCXW9094667 BCX0\">En enero, los costos por impresi\u00f3n bajan m\u00e1s que las tasas de conversi\u00f3n, por lo que es el momento ideal para mantenerse al frente.<\/span><span class=\"EOP SCXW9094667 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\"> Mantenerte en la mente de las personas y busca la fidelidad de tus clientes recientemente adquiridos<\/span><\/p>\n<p>______________________<\/p>\n<p>Fuente: Meta for Business<\/p>\n<p>______________________<\/p>\n<p><span data-contrast=\"auto\">Reproducido por Contenidos Digitales Ingenieros de Marketing\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/imk.global\/\"><span data-contrast=\"none\">www.imkglobal.com<\/span><\/a><span data-contrast=\"auto\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><a href=\"http:\/\/www.ingenierosdemarketing.com.co\/\"><span data-contrast=\"none\">www.ingenierosdemarketing.com.co<\/span><\/a><span data-contrast=\"auto\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><a href=\"http:\/\/www.juliancastiblanco.com\/\"><span data-contrast=\"none\">www.JulianCastiblanco.com<\/span><\/a><span data-contrast=\"auto\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><a href=\"http:\/\/www.deceroasapo.com\/\"><span data-contrast=\"none\">www.deceroasapo.com<\/span><\/a><span data-contrast=\"auto\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><a href=\"http:\/\/www.oceanosvioleta.com\/\"><span data-contrast=\"none\">www.oceanosvioleta.com<\/span><\/a><span data-contrast=\"auto\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><a href=\"http:\/\/www.aprendizajeconresultados.com\/\"><span data-contrast=\"none\">www.aprendizajeconresultados.com<\/span><\/a><span data-contrast=\"auto\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><a href=\"http:\/\/www.gerenciadigital.com.co\/\"><span data-contrast=\"none\">www.GerenciaDigital.com.co<\/span><\/a><span data-contrast=\"auto\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><a href=\"http:\/\/www.socry.co\/\"><span data-contrast=\"none\">www.Socry.co<\/span><\/a><span data-contrast=\"auto\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">QUIERES POSICIONAR TU MARCA EN INTERNET? SOLICITA INFORMACI\u00d3N DE CONTENT ADS de IMK GLOBAL\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"16\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Red de portales de noticias y blogs de nicho para posicionar y aumentar la reputaci\u00f3n de tu marca.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"16\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">Apalancamiento Digital consiste mencionarte desde portales de alto tr\u00e1fico, posicionamiento y reputaci\u00f3n.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"16\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\">Por ejemplo busca: el mejor profe de marketing digital\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"16\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"4\" data-aria-level=\"1\"><span data-contrast=\"auto\">Formatos: menciones, art\u00edculos, banners, entrevistas\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><a href=\"https:\/\/wa.link\/fwrf7b\"><span data-contrast=\"none\">https:\/\/wa.link\/fwrf7b\u00a0<\/span><\/a><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Vivimos un momento de intensa transformaci\u00f3n. De lo global a lo personal, transitamos cambios en la forma de trabajar, expresarnos y hacer negocios, que hacen de \u00e9sta una temporada \u00fanica, [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":11901,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[],"class_list":["post-11895","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tecnologia"],"_links":{"self":[{"href":"https:\/\/juliancastiblanco.com\/web\/wp-json\/wp\/v2\/posts\/11895","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/juliancastiblanco.com\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/juliancastiblanco.com\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/juliancastiblanco.com\/web\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/juliancastiblanco.com\/web\/wp-json\/wp\/v2\/comments?post=11895"}],"version-history":[{"count":4,"href":"https:\/\/juliancastiblanco.com\/web\/wp-json\/wp\/v2\/posts\/11895\/revisions"}],"predecessor-version":[{"id":11902,"href":"https:\/\/juliancastiblanco.com\/web\/wp-json\/wp\/v2\/posts\/11895\/revisions\/11902"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/juliancastiblanco.com\/web\/wp-json\/wp\/v2\/media\/11901"}],"wp:attachment":[{"href":"https:\/\/juliancastiblanco.com\/web\/wp-json\/wp\/v2\/media?parent=11895"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/juliancastiblanco.com\/web\/wp-json\/wp\/v2\/categories?post=11895"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/juliancastiblanco.com\/web\/wp-json\/wp\/v2\/tags?post=11895"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}