{"id":12160,"date":"2022-10-24T21:31:20","date_gmt":"2022-10-24T21:31:20","guid":{"rendered":"https:\/\/juliancastiblanco.com\/web\/?p=12160"},"modified":"2022-10-25T14:24:24","modified_gmt":"2022-10-25T14:24:24","slug":"publicidad-es-el-impuesto-que-se-paga-por-no-hacer-buen-marketing","status":"publish","type":"post","link":"https:\/\/juliancastiblanco.com\/web\/publicidad-es-el-impuesto-que-se-paga-por-no-hacer-buen-marketing\/","title":{"rendered":"Publicidad es el impuesto que se paga por no hacer buen marketing"},"content":{"rendered":"<p>Recuerdo muy bien cuando en un evento de la C\u00e1mara de Comercio de Cartagena escuch\u00e9 al CEO de Mentes a la Carta: Alejandro Ambrad decir que PUBLICIDAD es el IMPUESTO.\u00a0 Me encanta esta definici\u00f3n porque fortalece la filosof\u00eda de nuestra Metodologia DeCeroaSapo BeReadytoJUMP, y hoy quiero mostrarles con resultados de qu\u00e9 se trata.<\/p>\n<p>A continuaci\u00f3n les mostrados dos im\u00e1genes analizadas en SEMRUSH herramienta de marketing digital, la cual nos permite calcular cuanto nos costar\u00eda un prospecto si pag\u00e1ramos una campa\u00f1a de publicidad. Lo interesante de esto es ver como el trabajo org\u00e1nico, constante y con la metodolog\u00eda DeCeroaSAPO BeReadytoJump hace m\u00e1s RENTABLE y EFICAZ las acciones de posicionamiento de marketing.<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-12161 aligncenter\" src=\"https:\/\/juliancastiblanco.com\/web\/wp-content\/uploads\/2022\/10\/da084976-52b8-4720-8b33-a5686e06397d.jpg\" alt=\"\" width=\"751\" height=\"409\" srcset=\"https:\/\/juliancastiblanco.com\/web\/wp-content\/uploads\/2022\/10\/da084976-52b8-4720-8b33-a5686e06397d.jpg 1008w, https:\/\/juliancastiblanco.com\/web\/wp-content\/uploads\/2022\/10\/da084976-52b8-4720-8b33-a5686e06397d-300x163.jpg 300w, https:\/\/juliancastiblanco.com\/web\/wp-content\/uploads\/2022\/10\/da084976-52b8-4720-8b33-a5686e06397d-768x418.jpg 768w, https:\/\/juliancastiblanco.com\/web\/wp-content\/uploads\/2022\/10\/da084976-52b8-4720-8b33-a5686e06397d-810x440.jpg 810w\" sizes=\"auto, (max-width: 751px) 100vw, 751px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-12162 aligncenter\" src=\"https:\/\/juliancastiblanco.com\/web\/wp-content\/uploads\/2022\/10\/30bf70cc-7ded-4cea-b395-7e31ae52a426.jpg\" alt=\"\" width=\"758\" height=\"374\" srcset=\"https:\/\/juliancastiblanco.com\/web\/wp-content\/uploads\/2022\/10\/30bf70cc-7ded-4cea-b395-7e31ae52a426.jpg 1017w, https:\/\/juliancastiblanco.com\/web\/wp-content\/uploads\/2022\/10\/30bf70cc-7ded-4cea-b395-7e31ae52a426-300x148.jpg 300w, https:\/\/juliancastiblanco.com\/web\/wp-content\/uploads\/2022\/10\/30bf70cc-7ded-4cea-b395-7e31ae52a426-768x379.jpg 768w, https:\/\/juliancastiblanco.com\/web\/wp-content\/uploads\/2022\/10\/30bf70cc-7ded-4cea-b395-7e31ae52a426-810x400.jpg 810w\" sizes=\"auto, (max-width: 758px) 100vw, 758px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>Si deseas conseguir resultados similares estamos muy atentos para escuchar tus retos.<\/p>\n<blockquote><p>Te puede interesar<\/p><\/blockquote>\n<blockquote class=\"wp-embedded-content\" data-secret=\"sCilu0WYfU\"><p><a href=\"https:\/\/juliancastiblanco.com\/web\/ingenieros-de-marketing-imkglobal-aliado-de-la-transformacion-digital-de-los-cluster-en-colombia\/\">Ingenieros de Marketing IMKGlobal, Aliado de la Transformaci\u00f3n Digital de los Cl\u00faster en Colombia<\/a><\/p><\/blockquote>\n<p><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"\u00abIngenieros de Marketing IMKGlobal, Aliado de la Transformaci\u00f3n Digital de los Cl\u00faster en Colombia\u00bb \u2014 JulianCastiblanco.com\" src=\"https:\/\/juliancastiblanco.com\/web\/ingenieros-de-marketing-imkglobal-aliado-de-la-transformacion-digital-de-los-cluster-en-colombia\/embed\/#?secret=il7P4gPFzb#?secret=sCilu0WYfU\" data-secret=\"sCilu0WYfU\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<p><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">_________________________<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Reproducido por Contenidos Digitales Ingenieros de Marketing<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/imk.global\/\"><span data-contrast=\"none\">www.imkglobal.com<\/span><\/a><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><a href=\"http:\/\/www.ingenierosdemarketing.com.co\/\"><span data-contrast=\"none\">www.ingenierosdemarketing.com.co<\/span><\/a><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><a href=\"http:\/\/www.juliancastiblanco.com\/\"><span data-contrast=\"none\">www.JulianCastiblanco.com<\/span><\/a><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><a href=\"http:\/\/www.deceroasapo.com\/\"><span data-contrast=\"none\">www.deceroasapo.com<\/span><\/a><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><a href=\"http:\/\/www.oceanosvioleta.com\/\"><span data-contrast=\"none\">www.oceanosvioleta.com<\/span><\/a><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><a href=\"http:\/\/www.aprendizajeconresultados.com\/\"><span data-contrast=\"none\">www.aprendizajeconresultados.com<\/span><\/a><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><a href=\"http:\/\/www.gerenciadigital.com.co\/\"><span data-contrast=\"none\">www.GerenciaDigital.com.co<\/span><\/a><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><a href=\"http:\/\/www.socry.co\/\"><span data-contrast=\"none\">www.Socry.co<\/span><\/a><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">QUIERES POSICIONAR TU MARCA EN INTERNET? SOLICITA INFORMACI\u00d3N DE CONTENT ADS de IMK GLOBAL<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"76\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Red de portales de noticias y blogs de nicho para posicionar y aumentar la reputaci\u00f3n de tu marca.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"76\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">Apalancamiento Digital consiste mencionarte desde portales de alto tr\u00e1fico, posicionamiento y reputaci\u00f3n.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"76\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\">Por ejemplo busca: el mejor profe de marketing digital<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"76\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"4\" data-aria-level=\"1\"><span data-contrast=\"auto\">Formatos: menciones, art\u00edculos, banners, entrevistas<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><a href=\"https:\/\/wa.link\/fwrf7b\"><span data-contrast=\"none\">https:\/\/wa.link\/fwrf7b<\/span><\/a><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Recuerdo muy bien cuando en un evento de la C\u00e1mara de Comercio de Cartagena escuch\u00e9 al CEO de Mentes a la Carta: Alejandro Ambrad decir que PUBLICIDAD es el IMPUESTO.\u00a0 [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":12164,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[106,115],"class_list":["post-12160","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tecnologia","tag-economia-popular","tag-publicidad"],"_links":{"self":[{"href":"https:\/\/juliancastiblanco.com\/web\/wp-json\/wp\/v2\/posts\/12160","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/juliancastiblanco.com\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/juliancastiblanco.com\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/juliancastiblanco.com\/web\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/juliancastiblanco.com\/web\/wp-json\/wp\/v2\/comments?post=12160"}],"version-history":[{"count":4,"href":"https:\/\/juliancastiblanco.com\/web\/wp-json\/wp\/v2\/posts\/12160\/revisions"}],"predecessor-version":[{"id":12170,"href":"https:\/\/juliancastiblanco.com\/web\/wp-json\/wp\/v2\/posts\/12160\/revisions\/12170"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/juliancastiblanco.com\/web\/wp-json\/wp\/v2\/media\/12164"}],"wp:attachment":[{"href":"https:\/\/juliancastiblanco.com\/web\/wp-json\/wp\/v2\/media?parent=12160"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/juliancastiblanco.com\/web\/wp-json\/wp\/v2\/categories?post=12160"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/juliancastiblanco.com\/web\/wp-json\/wp\/v2\/tags?post=12160"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}