{"id":12313,"date":"2022-11-18T15:32:15","date_gmt":"2022-11-18T15:32:15","guid":{"rendered":"https:\/\/juliancastiblanco.com\/web\/?p=12313"},"modified":"2022-11-18T15:32:15","modified_gmt":"2022-11-18T15:32:15","slug":"tendencias-del-consumidor-de-la-generacion-z","status":"publish","type":"post","link":"https:\/\/juliancastiblanco.com\/web\/tendencias-del-consumidor-de-la-generacion-z\/","title":{"rendered":"Tendencias del consumidor de la generaci\u00f3n Z"},"content":{"rendered":"<p><span data-contrast=\"auto\">La generaci\u00f3n Z est\u00e1 en contacto con la tecnolog\u00eda, las redes sociales y los dispositivos m\u00f3viles desde temprana edad. Esta generaci\u00f3n hipercognitiva cruza los datos de las diferentes fuentes de informaci\u00f3n con gran dominio y se siente muy segura en todo lo que tiene que ver con experiencias virtuales.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h2><b><span data-contrast=\"auto\">\u00bfQu\u00e9 hace a esta generaci\u00f3n de consumidores tan diferente?<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/h2>\n<p><span data-contrast=\"auto\">Fueron testigos del cambio radical de una gran variedad de normas y expectativas antiguas. A la vez, ellos mismos comenzaron a ser art\u00edfices de estos cambios.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">A medida que avancen en sus carreras y nuevos negocios, llevar\u00e1n estas expectativas a lugares y sectores donde a\u00fan resta mucho por hacer en relaci\u00f3n con el acceso a los pagos. Tener una perspectiva clara de c\u00f3mo ser\u00e1n sus pr\u00f3ximos pasos es un verdadero desaf\u00edo para la generaci\u00f3n Z.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Crecieron en medio de avances tecnol\u00f3gicos constantes, y no esperan que sea de otra manera. Al preguntarles qu\u00e9 ven en una marca innovadora, las respuestas m\u00e1s comunes que llamaron la atenci\u00f3n fueron: <\/span><b><span data-contrast=\"auto\">\u201cen evoluci\u00f3n continua\u201d<\/span><\/b><span data-contrast=\"auto\"> y <\/span><b><span data-contrast=\"auto\">\u201cadopci\u00f3n de nuevas tecnolog\u00edas\u201d<\/span><\/b><span data-contrast=\"auto\">. La tecnolog\u00eda es una pieza fundamental en la innovaci\u00f3n.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Tambi\u00e9n entienden que la innovaci\u00f3n es un cambio cultural. Vivieron en primera persona el impacto social y cultural de la innovaci\u00f3n tecnol\u00f3gica: <\/span><b><span data-contrast=\"auto\">las redes sociales, la econom\u00eda gig y la inteligencia artificial<\/span><\/b><span data-contrast=\"auto\">. Eso significa que, adem\u00e1s, consideran como innovaci\u00f3n las ideas, las perspectivas y las culturas nuevas que surgen de esa tecnolog\u00eda.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\"> Seguir leyendo en el E-book que puedes descargar en seguida<\/span><\/p>\n<p><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><a href=\"https:\/\/juliancastiblanco.com\/web\/wp-content\/uploads\/2022\/11\/d92b5758-afd1-4367-88cb-82242ac0c146_GEN_Z_paper_SPA.pdf\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-12316 aligncenter\" src=\"https:\/\/juliancastiblanco.com\/web\/wp-content\/uploads\/2022\/11\/BOTONES-2-scaled.jpg\" alt=\"\" width=\"339\" height=\"170\" srcset=\"https:\/\/juliancastiblanco.com\/web\/wp-content\/uploads\/2022\/11\/BOTONES-2-scaled.jpg 2560w, https:\/\/juliancastiblanco.com\/web\/wp-content\/uploads\/2022\/11\/BOTONES-2-300x150.jpg 300w, https:\/\/juliancastiblanco.com\/web\/wp-content\/uploads\/2022\/11\/BOTONES-2-1024x512.jpg 1024w, https:\/\/juliancastiblanco.com\/web\/wp-content\/uploads\/2022\/11\/BOTONES-2-768x384.jpg 768w, https:\/\/juliancastiblanco.com\/web\/wp-content\/uploads\/2022\/11\/BOTONES-2-1536x768.jpg 1536w, https:\/\/juliancastiblanco.com\/web\/wp-content\/uploads\/2022\/11\/BOTONES-2-2048x1024.jpg 2048w, https:\/\/juliancastiblanco.com\/web\/wp-content\/uploads\/2022\/11\/BOTONES-2-810x405.jpg 810w, https:\/\/juliancastiblanco.com\/web\/wp-content\/uploads\/2022\/11\/BOTONES-2-1140x570.jpg 1140w\" sizes=\"auto, (max-width: 339px) 100vw, 339px\" \/><\/a><\/p>\n<blockquote><p>Tambi\u00e9n te puede interesar<\/p><\/blockquote>\n<blockquote class=\"wp-embedded-content\" data-secret=\"T0uduX6PyK\"><p><a href=\"https:\/\/juliancastiblanco.com\/web\/ingenieros-de-marketing-imk-global-lanza-diplomado-experiencial-para-consultores-en-marketing-transformacion-y-consultoria-digital\/\">Ingenieros de Marketing IMK Global Lanza Diplomado Experiencial para consultores en Marketing, Transformaci\u00f3n y Consultor\u00eda Digital<\/a><\/p><\/blockquote>\n<p><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"\u00abIngenieros de Marketing IMK Global Lanza Diplomado Experiencial para consultores en Marketing, Transformaci\u00f3n y Consultor\u00eda Digital\u00bb \u2014 JulianCastiblanco.com\" src=\"https:\/\/juliancastiblanco.com\/web\/ingenieros-de-marketing-imk-global-lanza-diplomado-experiencial-para-consultores-en-marketing-transformacion-y-consultoria-digital\/embed\/#?secret=f0UtEhHwfE#?secret=T0uduX6PyK\" data-secret=\"T0uduX6PyK\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<p><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0Fuente: E-book Visa<\/span><\/p>\n<p><span data-contrast=\"none\">___________________________<\/span><\/p>\n<p><span data-contrast=\"none\">Reproducido por Contenidos Digitales Ingenieros de Marketing <\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/imk.global\/\"><span data-contrast=\"none\">www.imk.global<\/span><\/a><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><a href=\"http:\/\/www.ingenierosdemarketing.com.co\/\"><span data-contrast=\"none\">www.ingenierosdemarketing.com.co<\/span><\/a><span data-contrast=\"none\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><a href=\"http:\/\/www.juliancastiblanco.com\/\"><span data-contrast=\"none\">www.JulianCastiblanco.com<\/span><\/a><span data-contrast=\"none\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><a href=\"http:\/\/www.deceroasapo.com\/\"><span data-contrast=\"none\">www.deceroasapo.com<\/span><\/a><span data-contrast=\"none\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/experienciasimk.com\/\"><span data-contrast=\"none\">www.experienciasimk.com\u00a0<\/span><\/a><span data-contrast=\"auto\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><a href=\"http:\/\/www.oceanosvioleta.com\/\"><span data-contrast=\"none\">www.oceanosvioleta.com<\/span><\/a><span data-contrast=\"none\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><a href=\"http:\/\/www.aprendizajeconresultados.com\/\"><span data-contrast=\"none\">www.aprendizajeconresultados.com<\/span><\/a><span data-contrast=\"none\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><a href=\"http:\/\/www.gerenciadigital.com.co\/\"><span data-contrast=\"none\">www.GerenciaDigital.com.co<\/span><\/a><span data-contrast=\"none\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><a href=\"http:\/\/www.socry.co\/\"><span data-contrast=\"none\">www.Socry.co<\/span><\/a><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/khamicorp.com\/\"><span data-contrast=\"none\">www.khamicorp.com\u00a0<\/span><\/a> <span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span data-contrast=\"auto\">QUIERES POSICIONAR TU MARCA EN INTERNET? SOLICITA INFORMACI\u00d3N DE CONTENT ADS de IMK GLOBAL\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"82\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Red de portales de noticias y blogs de nicho para posicionar y aumentar la reputaci\u00f3n de tu marca.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"82\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">Apalancamiento Digital consiste mencionarte desde portales de alto tr\u00e1fico, posicionamiento y reputaci\u00f3n.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"82\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">Por ejemplo busca: el mejor profe de marketing digital\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"82\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">Formatos: menciones, art\u00edculos, banners, entrevistas\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><a href=\"https:\/\/wa.link\/fwrf7b\"><span data-contrast=\"none\">https:\/\/wa.link\/fwrf7b<\/span><\/a><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La generaci\u00f3n Z est\u00e1 en contacto con la tecnolog\u00eda, las redes sociales y los dispositivos m\u00f3viles desde temprana edad. Esta generaci\u00f3n hipercognitiva cruza los datos de las diferentes fuentes de [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":12318,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[142,102,128,104],"class_list":["post-12313","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tecnologia","tag-generacionz","tag-ingenieros-de-marketing","tag-tendencias","tag-transformacion-digital"],"_links":{"self":[{"href":"https:\/\/juliancastiblanco.com\/web\/wp-json\/wp\/v2\/posts\/12313","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/juliancastiblanco.com\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/juliancastiblanco.com\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/juliancastiblanco.com\/web\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/juliancastiblanco.com\/web\/wp-json\/wp\/v2\/comments?post=12313"}],"version-history":[{"count":5,"href":"https:\/\/juliancastiblanco.com\/web\/wp-json\/wp\/v2\/posts\/12313\/revisions"}],"predecessor-version":[{"id":12321,"href":"https:\/\/juliancastiblanco.com\/web\/wp-json\/wp\/v2\/posts\/12313\/revisions\/12321"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/juliancastiblanco.com\/web\/wp-json\/wp\/v2\/media\/12318"}],"wp:attachment":[{"href":"https:\/\/juliancastiblanco.com\/web\/wp-json\/wp\/v2\/media?parent=12313"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/juliancastiblanco.com\/web\/wp-json\/wp\/v2\/categories?post=12313"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/juliancastiblanco.com\/web\/wp-json\/wp\/v2\/tags?post=12313"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}