{"id":12416,"date":"2022-12-08T15:22:38","date_gmt":"2022-12-08T15:22:38","guid":{"rendered":"https:\/\/juliancastiblanco.com\/web\/?p=12416"},"modified":"2022-12-08T15:30:54","modified_gmt":"2022-12-08T15:30:54","slug":"como-pasar-del-dataismo-a-un-entendimiento-real-de-las-personas-en-digital","status":"publish","type":"post","link":"https:\/\/juliancastiblanco.com\/web\/como-pasar-del-dataismo-a-un-entendimiento-real-de-las-personas-en-digital\/","title":{"rendered":"C\u00f3mo pasar del dataismo a un entendimiento real de las personas en digital"},"content":{"rendered":"<p><span data-contrast=\"auto\">Qu\u00e9 esperar de \u00e9ste contenido: &#8211; Otro marco conceptual para ver el marketing digital &#8211; Cero hacks para lograr hacer las cosas &#8211; Tener m\u00e1s dudas y preguntas que respuestas &#8211; Inspiraci\u00f3n, empat\u00eda, otros paradigmas.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Siempre hemos querido entender c\u00f3mo va a ser el futuro para tomar las mejores decisiones.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><span data-contrast=\"auto\">Cuando solo utilizamos la data y nos enfocamos en crecer desmedidamente, sacrificamos la humanidad<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Y podemos apuntarle a dise\u00f1ar un futuro mejor con millones de datos pero con poco insight del comportamiento real de las personas y la evoluci\u00f3n de sus h\u00e1bitos y valores.<\/span><\/p>\n<p><span data-contrast=\"auto\">El futuro no se puede definir \u00fanicamente desde el an\u00e1lisis de la data,<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\"> p<\/span><span data-contrast=\"auto\">orque los humanos somos seres de historias, y el lenguaje es la tecnolog\u00eda m\u00e1s importante que nos hemos inventado hasta ahora.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Los h\u00e1bitos de las personas generan DATA y el marketing digital nos lleva a acumular mucha informaci\u00f3n, que podemos interpretar para entender mejor a las personas, adem\u00e1s, si tienes mejor data que tu competencia, m\u00e1s probabilidades tienes de hacer un producto o servicio exitoso.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/juliancastiblanco.com\/web\/wp-content\/uploads\/2022\/12\/Human-Centric-Marketing-1.pdf\"><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\"> <img loading=\"lazy\" decoding=\"async\" class=\"wp-image-12420 aligncenter\" src=\"https:\/\/juliancastiblanco.com\/web\/wp-content\/uploads\/2022\/12\/BOTONES--scaled.jpg\" alt=\"\" width=\"260\" height=\"130\" srcset=\"https:\/\/juliancastiblanco.com\/web\/wp-content\/uploads\/2022\/12\/BOTONES--scaled.jpg 2560w, https:\/\/juliancastiblanco.com\/web\/wp-content\/uploads\/2022\/12\/BOTONES--300x150.jpg 300w, https:\/\/juliancastiblanco.com\/web\/wp-content\/uploads\/2022\/12\/BOTONES--1024x512.jpg 1024w, https:\/\/juliancastiblanco.com\/web\/wp-content\/uploads\/2022\/12\/BOTONES--768x384.jpg 768w, https:\/\/juliancastiblanco.com\/web\/wp-content\/uploads\/2022\/12\/BOTONES--1536x768.jpg 1536w, https:\/\/juliancastiblanco.com\/web\/wp-content\/uploads\/2022\/12\/BOTONES--2048x1024.jpg 2048w, https:\/\/juliancastiblanco.com\/web\/wp-content\/uploads\/2022\/12\/BOTONES--810x405.jpg 810w, https:\/\/juliancastiblanco.com\/web\/wp-content\/uploads\/2022\/12\/BOTONES--1140x570.jpg 1140w\" sizes=\"auto, (max-width: 260px) 100vw, 260px\" \/><\/span><\/a><\/p>\n<p>&nbsp;<\/p>\n<blockquote><p>Tambi\u00e9n te puede interesar<\/p><\/blockquote>\n<blockquote class=\"wp-embedded-content\" data-secret=\"dPedWC3NaD\"><p><a href=\"https:\/\/juliancastiblanco.com\/web\/public-bigdata-para-tomar-desiciones-inteligentes-a-tiempo\/\">SOCRY: Public BigData para tomar decisiones inteligentes a TIEMPO<\/a><\/p><\/blockquote>\n<p><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"\u00abSOCRY: Public BigData para tomar decisiones inteligentes a TIEMPO\u00bb \u2014 JulianCastiblanco.com\" src=\"https:\/\/juliancastiblanco.com\/web\/public-bigdata-para-tomar-desiciones-inteligentes-a-tiempo\/embed\/#?secret=SaPdG4r3TS#?secret=dPedWC3NaD\" data-secret=\"dPedWC3NaD\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<p>Fuente: <a href=\"https:\/\/juliancastiblanco.com\/web\/wp-content\/uploads\/2022\/12\/Human-Centric-Marketing-1.pdf\">Human-Centric-Marketing.pdf<\/a><\/p>\n<p><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Reproducido por Contenidos Digitales Ingenieros de Marketing\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/imk.global\/\"><span data-contrast=\"none\">www.imk.global<\/span><\/a><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><a href=\"http:\/\/www.ingenierosdemarketing.com.co\/\"><span data-contrast=\"none\">www.ingenierosdemarketing.com.co<\/span><\/a><span data-contrast=\"none\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><a href=\"http:\/\/www.juliancastiblanco.com\/\"><span data-contrast=\"none\">www.JulianCastiblanco.com<\/span><\/a><span data-contrast=\"none\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><a href=\"http:\/\/www.deceroasapo.com\/\"><span data-contrast=\"none\">www.deceroasapo.com<\/span><\/a><span data-contrast=\"none\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/experienciasimk.com\/\"><span data-contrast=\"none\">www.experienciasimk.com\u00a0<\/span><\/a><span data-contrast=\"auto\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><a href=\"http:\/\/www.oceanosvioleta.com\/\"><span data-contrast=\"none\">www.oceanosvioleta.com<\/span><\/a><span data-contrast=\"none\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><a href=\"http:\/\/www.aprendizajeconresultados.com\/\"><span data-contrast=\"none\">www.aprendizajeconresultados.com<\/span><\/a><span data-contrast=\"none\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><a href=\"http:\/\/www.gerenciadigital.com.co\/\"><span data-contrast=\"none\">www.GerenciaDigital.com.co<\/span><\/a><span data-contrast=\"none\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><a href=\"http:\/\/www.socry.co\/\"><span data-contrast=\"none\">www.Socry.co<\/span><\/a><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/khamicorp.com\/\"><span data-contrast=\"none\">www.khamicorp.com\u00a0<\/span><\/a><span data-contrast=\"auto\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">QUIERES POSICIONAR TU MARCA EN INTERNET? SOLICITA INFORMACI\u00d3N DE CONTENT ADS de IMK GLOBAL\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"82\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Red de portales de noticias y blogs de nicho para posicionar y aumentar la reputaci\u00f3n de tu marca.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"82\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">Apalancamiento Digital consiste mencionarte desde portales de alto tr\u00e1fico, posicionamiento y reputaci\u00f3n.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"82\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Por ejemplo busca: el mejor profe de marketing digital\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"82\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">Formatos: menciones, art\u00edculos, banners, entrevistas\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><a href=\"https:\/\/wa.link\/fwrf7b\"><span data-contrast=\"none\">https:\/\/wa.link\/fwrf7b<\/span><\/a><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Qu\u00e9 esperar de \u00e9ste contenido: &#8211; Otro marco conceptual para ver el marketing digital &#8211; Cero hacks para lograr hacer las cosas &#8211; Tener m\u00e1s dudas y preguntas que respuestas [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":12425,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[],"class_list":["post-12416","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tecnologia"],"_links":{"self":[{"href":"https:\/\/juliancastiblanco.com\/web\/wp-json\/wp\/v2\/posts\/12416","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/juliancastiblanco.com\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/juliancastiblanco.com\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/juliancastiblanco.com\/web\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/juliancastiblanco.com\/web\/wp-json\/wp\/v2\/comments?post=12416"}],"version-history":[{"count":4,"href":"https:\/\/juliancastiblanco.com\/web\/wp-json\/wp\/v2\/posts\/12416\/revisions"}],"predecessor-version":[{"id":12426,"href":"https:\/\/juliancastiblanco.com\/web\/wp-json\/wp\/v2\/posts\/12416\/revisions\/12426"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/juliancastiblanco.com\/web\/wp-json\/wp\/v2\/media\/12425"}],"wp:attachment":[{"href":"https:\/\/juliancastiblanco.com\/web\/wp-json\/wp\/v2\/media?parent=12416"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/juliancastiblanco.com\/web\/wp-json\/wp\/v2\/categories?post=12416"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/juliancastiblanco.com\/web\/wp-json\/wp\/v2\/tags?post=12416"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}