{"id":13165,"date":"2023-03-23T13:15:39","date_gmt":"2023-03-23T13:15:39","guid":{"rendered":"https:\/\/juliancastiblanco.com\/web\/?p=13165"},"modified":"2023-03-23T14:04:22","modified_gmt":"2023-03-23T14:04:22","slug":"por-que-hoy-en-dia-es-importante-escoger-un-producto-fisico-ganador-para-que-no-se-derrumbe-tu-e-commerce","status":"publish","type":"post","link":"https:\/\/juliancastiblanco.com\/web\/por-que-hoy-en-dia-es-importante-escoger-un-producto-fisico-ganador-para-que-no-se-derrumbe-tu-e-commerce\/","title":{"rendered":"\u00bfPor qu\u00e9 hoy en d\u00eda es importante escoger un producto f\u00edsico ganador para que no se derrumbe tu e-commerce?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">El e-commerce es como un efecto domino, si no tienes buenas bases. Los creativos, videos, copys y p\u00e1ginas web se viene abajo. Cuando digo que se viene abajo, me refiero que a que no eres rentable. La raz\u00f3n es por no saber escoger bien un producto f\u00edsico ganador.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La mayor\u00eda de los que empezamos e-commerce, sea dropshipping, afiliados, impresi\u00f3n por demanda, importaci\u00f3n, producto brandeado, o producto propio, nos dejamos llevar por la intuici\u00f3n y no por los datos.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">En el 2020 hice un estudio y encontr\u00e9 que las personas que m\u00e1s facturan en la industria del <a href=\"https:\/\/juliancastiblanco.com\/web\/?s=e-commerce\">e-commerce<\/a> a nivel mundial, es porque saben escoger productos, pero encontr\u00e9 algo com\u00fan de todas las personas que m\u00e1s facturan, <\/span><b>caracter\u00edsticas<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Esas caracter\u00edsticas visuales, t\u00e9cnicas, estrat\u00e9gicas, y contables son la base para escoger un producto ganador hoy en d\u00eda. Agr\u00e9gale a las caracter\u00edsticas, una preparaci\u00f3n profesional.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Todo producto f\u00edsico debe pasar por las siguientes caracter\u00edsticas ganadoras.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">An\u00e1lisis Visual \u2013 7 caracter\u00edsticas<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">An\u00e1lisis t\u00e9cnico \u2013 8 caracter\u00edsticas<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">An\u00e1lisis Estrat\u00e9gico \u2013 6 caracter\u00edsticas<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">An\u00e1lisis Contable \u2013 4 caracter\u00edsticas<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Preparaci\u00f3n profesional<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">OJO Que el producto cumpla con las caracter\u00edsticas no quiere decir que sea un producto ganador. Por eso es importante hacer el An\u00e1lisis visual, t\u00e9cnico, estrat\u00e9gico y contable. Es bueno tomarse el tiempo en investigar y testear.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-size: 20px;\"><strong>An\u00e1lisis Visual<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00bfResuelve un problema general?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00bfQu\u00e9 tanto resuelve el problema?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00bfEs de uso f\u00e1cil e instalaci\u00f3n?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00bfTiene productos relacionados?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00bfCumple con las pol\u00edticas de Facebook Ads, Instagram, Google Ads, Tiktok Ads y otras?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00bfPertenece a un nicho apasionado?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00bfSe puede brandear y crear una marca?<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-size: 20px;\"><b>An\u00e1lisis T\u00e9cnico<\/b><\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00bfDif\u00edcil para encontrar en el mercado f\u00edsico?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00bfTiene \u00e1ngulos de ventas diferentes a los de la competencia?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00bfFue brandeado hace m\u00e1s de 4 meses?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00bfTiene valoraci\u00f3n en Aliexpress, Alibaba, Amazon?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00bfNo ofrece cambios exagerados debido al uso?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00bfSe consigue en los principales marketplaces?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00bfOtras tiendas lo est\u00e1n publicitando?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00bfQu\u00e9 tan innovador es?<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-size: 20px;\"><b>An\u00e1lisis Estrat\u00e9gico<\/b><\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00bfSe puede vender en Cantidades si es de ticket peque\u00f1o?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00bfEs de uso recurrente?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00bfTiene un Costo por compra entre 5 a 25 d\u00f3lares?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00bfEs de Tama\u00f1o peque\u00f1o para evitar altos costos en el env\u00edo?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00bfEs de p\u00fablico amplio?, ejemplo, hombres, mujeres, adultos mayores.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00bfTiene una Percepci\u00f3n de valor alto m\u00ednimo el posible Costo Por Adquisici\u00f3n + GASTOS?<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-size: 20px;\"><b>An\u00e1lisis Contable<\/b><\/span><\/p>\n<p><span style=\"font-weight: 400;\">5 Productos finalistas<\/span><\/p>\n<p><span style=\"font-weight: 400;\">An\u00e1lisis contable de cada producto<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Proyecci\u00f3n de marca<\/span><\/p>\n<p><span style=\"font-weight: 400;\">1 producto elegido $<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-size: 20px;\"><b>Preparaci\u00f3n profesional<\/b><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Presupuesto<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Landing page \/ Embudo de Ventas<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Video<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Ahora que sabes las caracter\u00edsticas, en el siguiente video aprender\u00e1s a como usar estas caracter\u00edsticas ganadoras.<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/WcjDPsPlbP4\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<p>Escrito por: Isaac Jamir Varela,\u00a0 Consultor Ingenieros de Marketing<\/p>\n<p>&nbsp;<\/p>\n<p><span data-contrast=\"none\">Compartido por Contenidos Digitales Ingenieros de Marketing\u00a0 IMKGlobal<\/span><span data-ccp-props=\"{&quot;201341983&quot;:1,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:315}\">\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/imk.global\/\"><span data-contrast=\"none\">www.imk.global<\/span><\/a><span data-contrast=\"none\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:1,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:315}\">\u00a0<\/span><\/p>\n<p><a href=\"http:\/\/www.ingenierosdemarketing.com.co\/\"><span data-contrast=\"none\">www.ingenierosdemarketing.com.co<\/span><\/a><span data-contrast=\"none\">\u00a0\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:1,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:315}\">\u00a0<\/span><\/p>\n<p><a href=\"http:\/\/www.juliancastiblanco.com\/\"><span data-contrast=\"none\">www.JulianCastiblanco.com<\/span><\/a><span data-contrast=\"none\">\u00a0\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:1,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:315}\">\u00a0<\/span><\/p>\n<p><a href=\"http:\/\/www.deceroasapo.com\/\"><span data-contrast=\"none\">www.deceroasapo.com<\/span><\/a><span data-contrast=\"none\">\u00a0\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:1,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:315}\">\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/experienciasimk.com\/\"><span data-contrast=\"none\">www.experienciasimk.com\u00a0<\/span><\/a><span data-contrast=\"none\">\u00a0\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:1,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:315}\">\u00a0<\/span><\/p>\n<p><a href=\"http:\/\/www.tiasdigitales.com\/\"><span data-contrast=\"none\">www.tiasdigitales.com<\/span><\/a><span data-ccp-props=\"{&quot;201341983&quot;:1,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:315}\">\u00a0<\/span><\/p>\n<p><a href=\"http:\/\/www.oceanosvioleta.com\/\"><span data-contrast=\"none\">www.oceanosvioleta.com<\/span><\/a><span data-contrast=\"none\">\u00a0\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:1,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:315}\">\u00a0<\/span><\/p>\n<p><a href=\"http:\/\/www.aprendizajeconresultados.com\/\"><span data-contrast=\"none\">www.aprendizajeconresultados.com<\/span><\/a><span data-contrast=\"none\">\u00a0\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:1,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:315}\">\u00a0<\/span><\/p>\n<p><a href=\"http:\/\/www.gerenciadigital.com.co\/\"><span data-contrast=\"none\">www.GerenciaDigital.com.co<\/span><\/a><span data-contrast=\"none\">\u00a0\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:1,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:315}\">\u00a0<\/span><\/p>\n<p><a href=\"http:\/\/www.socry.co\/\"><span data-contrast=\"none\">www.Socry.co<\/span><\/a><span data-contrast=\"none\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:1,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:315}\">\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/khamicorp.com\/\"><span data-contrast=\"none\">www.khamicorp.com\u00a0<\/span><\/a><span data-contrast=\"none\">\u00a0\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:1,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:315}\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{&quot;201341983&quot;:1,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:315}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">QUIERES POSICIONAR TU MARCA EN INTERNET? SOLICITA INFORMACI\u00d3N DE CONTENT ADS de IMK GLOBAL\u00a0\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:1,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:315}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"88\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"none\">Red de portales de noticias y blogs de nicho para posicionar y aumentar la reputaci\u00f3n de tu marca.\u00a0\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:1,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:390}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"88\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"none\">Apalancamiento Digital consiste mencionarte desde portales de alto tr\u00e1fico, posicionamiento y reputaci\u00f3n.\u00a0\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:315}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"88\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"none\">Por ejemplo busca: el mejor profe de marketing digital\u00a0\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:1,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:390}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"88\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"none\">Formatos: menciones, art\u00edculos, banners, entrevistas\u00a0\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:1,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:390}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><a href=\"https:\/\/wa.link\/fwrf7b\"><span data-contrast=\"none\">https:\/\/wa.link\/fwrf7b<\/span><\/a><span data-ccp-props=\"{&quot;201341983&quot;:1,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:315}\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{&quot;201341983&quot;:1,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:315}\">\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El e-commerce es como un efecto domino, si no tienes buenas bases. Los creativos, videos, copys y p\u00e1ginas web se viene abajo. Cuando digo que se viene abajo, me refiero [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":13166,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[202,230],"class_list":["post-13165","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tecnologia","tag-comercio-electronico","tag-e-comerce"],"_links":{"self":[{"href":"https:\/\/juliancastiblanco.com\/web\/wp-json\/wp\/v2\/posts\/13165","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/juliancastiblanco.com\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/juliancastiblanco.com\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/juliancastiblanco.com\/web\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/juliancastiblanco.com\/web\/wp-json\/wp\/v2\/comments?post=13165"}],"version-history":[{"count":3,"href":"https:\/\/juliancastiblanco.com\/web\/wp-json\/wp\/v2\/posts\/13165\/revisions"}],"predecessor-version":[{"id":13170,"href":"https:\/\/juliancastiblanco.com\/web\/wp-json\/wp\/v2\/posts\/13165\/revisions\/13170"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/juliancastiblanco.com\/web\/wp-json\/wp\/v2\/media\/13166"}],"wp:attachment":[{"href":"https:\/\/juliancastiblanco.com\/web\/wp-json\/wp\/v2\/media?parent=13165"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/juliancastiblanco.com\/web\/wp-json\/wp\/v2\/categories?post=13165"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/juliancastiblanco.com\/web\/wp-json\/wp\/v2\/tags?post=13165"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}