{"id":13377,"date":"2023-04-18T00:21:11","date_gmt":"2023-04-18T00:21:11","guid":{"rendered":"https:\/\/juliancastiblanco.com\/web\/?p=13377"},"modified":"2023-04-18T12:39:52","modified_gmt":"2023-04-18T12:39:52","slug":"el-negocio-de-tenernos-enganados","status":"publish","type":"post","link":"https:\/\/juliancastiblanco.com\/web\/el-negocio-de-tenernos-enganados\/","title":{"rendered":"El negocio de tenernos enga\u00f1ados"},"content":{"rendered":"<p>La publicidad es una herramienta poderosa en el mundo del marketing, dise\u00f1ada para influir en nuestras decisiones de compra. A menudo, los anuncios nos muestran un mundo idealizado y prometen soluciones r\u00e1pidas y f\u00e1ciles a nuestros problemas. Sin embargo, la realidad detr\u00e1s de la publicidad puede ser muy diferente. En muchas ocasiones, las empresas utilizan t\u00e9cnicas enga\u00f1osas para manipular nuestras emociones y persuadirnos a comprar sus productos, incluso si no los necesitamos realmente.<\/p>\n<p>En este art\u00edculo, a trav\u00e9s del siguiente video aspectos de publicidad\u00a0 y c\u00f3mo nos afecta para la toma de decisiones. Se evidenciar\u00e1n t\u00e1cticas utilizadas por las empresas, personas, pa\u00edses, agrupaciones para dar informaci\u00f3n, persuadir o manipular.<\/p>\n<p><iframe loading=\"lazy\" title=\"el NEGOCIO de tenernos Enga\u00f1ados\" src=\"https:\/\/www.youtube.com\/embed\/oUnIM1IVmeY\" width=\"802\" height=\"401\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<p><span data-contrast=\"auto\">En nuestro libro \u00abDe Cero a Sapo\u00bb abordamos el tema de la \u00e9tica del marketing en el cap\u00edtulo 8. En este cap\u00edtulo destacamos que muchas veces las personas no son conscientes a la hora de realizar compras, y que un buen marketing \u00e9tico tiene como objetivo principal concienciar al consumidor antes de venderle un producto o servicio. <\/span><\/p>\n<p><span data-contrast=\"auto\">El enfoque debe estar en establecer una relaci\u00f3n de confianza y fidelidad a largo plazo, en lugar de simplemente lograr una venta r\u00e1pida y deshonesta. En este sentido, es importante que las empresas tengan en cuenta que la \u00e9tica del marketing no solo implica vender productos de calidad, sino tambi\u00e9n considerar el bienestar del consumidor y la sociedad en general.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Adem\u00e1s de la \u00e9tica del marketing,\u00a0temas como los sesgos cognitivos y el neuromarketing, que son fundamentales para comprender c\u00f3mo funciona la mente del consumidor y c\u00f3mo se pueden utilizar estas t\u00e9cnicas para influir en sus decisiones de compra de manera efectiva.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Los <a href=\"https:\/\/juliancastiblanco.com\/web\/sesgos-cognitivos-en-marketing-que-son-y-como-utilizarlos\/\">sesgos cognitivos<\/a> son errores en el pensamiento que pueden llevar a conclusiones equivocadas o decisiones irracionales. En el marketing, estos sesgos se pueden aprovechar para persuadir al consumidor de que necesita un producto o servicio en particular, incluso si no lo necesita realmente. Es importante que las empresas conozcan estos sesgos para evitar utilizarlos de manera enga\u00f1osa.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Por otro lado, el <a href=\"https:\/\/juliancastiblanco.com\/web\/?s=Neuromarketing\">neuromarketing<\/a> es una disciplina que combina la neurociencia y el marketing para entender c\u00f3mo el cerebro del consumidor responde a los est\u00edmulos de marketing. Los estudios de neuromarketing pueden ayudar a las empresas a dise\u00f1ar campa\u00f1as publicitarias m\u00e1s efectivas y a comprender mejor las necesidades y deseos del consumidor.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">En definitiva, estos temas son fundamentales para entender c\u00f3mo funciona el mundo del marketing y c\u00f3mo las empresas pueden hacer un uso \u00e9tico y efectivo de las t\u00e9cnicas de persuasi\u00f3n para establecer relaciones duraderas y beneficiosas con los consumidores.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p>Fuente V\u00eddeo: <a href=\"https:\/\/youtu.be\/oUnIM1IVmeY\">https:\/\/youtu.be\/oUnIM1IVmeY\u00a0<\/a><\/p>\n<p>&nbsp;<\/p>\n<p>Desarrollado por IMKGlobal y mejorado con IA<\/p>\n<p><span data-contrast=\"none\">Publicado por Contenidos Digitales Ingenieros de Marketing\u00a0 <\/span><span data-contrast=\"auto\">IMKGlobal<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/imk.global\/\"><span data-contrast=\"none\">www.imk.global<\/span><\/a><span data-contrast=\"none\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:1,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:315}\">\u00a0<\/span><\/p>\n<p><a href=\"http:\/\/www.ingenierosdemarketing.com.co\/\"><span data-contrast=\"none\">www.ingenierosdemarketing.com.co<\/span><\/a><span data-contrast=\"none\">\u00a0\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:1,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:315}\">\u00a0<\/span><\/p>\n<p><a href=\"http:\/\/www.juliancastiblanco.com\/\"><span data-contrast=\"none\">www.JulianCastiblanco.com<\/span><\/a><span data-contrast=\"none\">\u00a0\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:1,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:315}\">\u00a0<\/span><\/p>\n<p><a href=\"http:\/\/www.deceroasapo.com\/\"><span data-contrast=\"none\">www.deceroasapo.com<\/span><\/a><span data-contrast=\"none\">\u00a0\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:1,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:315}\">\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/experienciasimk.com\/\"><span data-contrast=\"none\">www.experienciasimk.com\u00a0<\/span><\/a><span data-contrast=\"none\">\u00a0\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:1,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:315}\">\u00a0<\/span><\/p>\n<p><a href=\"http:\/\/www.tiasdigitales.com\/\"><span data-contrast=\"none\">www.tiasdigitales.com<\/span><\/a><span data-ccp-props=\"{&quot;201341983&quot;:1,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:315}\">\u00a0<\/span><\/p>\n<p><a href=\"http:\/\/www.oceanosvioleta.com\/\"><span data-contrast=\"none\">www.oceanosvioleta.com<\/span><\/a><span data-contrast=\"none\">\u00a0\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:1,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:315}\">\u00a0<\/span><\/p>\n<p><a href=\"http:\/\/www.aprendizajeconresultados.com\/\"><span data-contrast=\"none\">www.aprendizajeconresultados.com<\/span><\/a><span data-contrast=\"none\">\u00a0\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:1,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:315}\">\u00a0<\/span><\/p>\n<p><a href=\"http:\/\/www.gerenciadigital.com.co\/\"><span data-contrast=\"none\">www.GerenciaDigital.com.co<\/span><\/a><span data-contrast=\"none\">\u00a0\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:1,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:315}\">\u00a0<\/span><\/p>\n<p><a href=\"http:\/\/www.socry.co\/\"><span data-contrast=\"none\">www.Socry.co<\/span><\/a><span data-contrast=\"none\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:1,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:315}\">\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/khamicorp.com\/\"><span data-contrast=\"none\">www.khamicorp.com\u00a0<\/span><\/a><span data-contrast=\"none\">\u00a0\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:1,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:315}\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{&quot;201341983&quot;:1,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:315}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">QUIERES POSICIONAR TU MARCA EN INTERNET? SOLICITA INFORMACI\u00d3N DE CONTENT ADS de IMK GLOBAL\u00a0\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:1,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:315}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"88\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"none\">Red de portales de noticias y blogs de nicho para posicionar y aumentar la reputaci\u00f3n de tu marca.\u00a0\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:1,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:390}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"88\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"none\">Apalancamiento Digital consiste mencionarte desde portales de alto tr\u00e1fico, posicionamiento y reputaci\u00f3n.\u00a0\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:315}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"88\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"none\">Por ejemplo busca: el mejor profe de marketing digital<\/span><span data-ccp-props=\"{&quot;201341983&quot;:1,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:390}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"88\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"none\">Formatos: menciones, art\u00edculos, banners, entrevistas\u00a0\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:1,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:390}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><a href=\"https:\/\/wa.link\/fwrf7b\"><span data-contrast=\"none\">https:\/\/wa.link\/fwrf7b<\/span><\/a><span data-ccp-props=\"{&quot;201341983&quot;:1,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:315}\">\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La publicidad es una herramienta poderosa en el mundo del marketing, dise\u00f1ada para influir en nuestras decisiones de compra. A menudo, los anuncios nos muestran un mundo idealizado y prometen [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":13378,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[159,115,251],"class_list":["post-13377","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tecnologia","tag-neuromarketing","tag-publicidad","tag-sesgos-cognitivos"],"_links":{"self":[{"href":"https:\/\/juliancastiblanco.com\/web\/wp-json\/wp\/v2\/posts\/13377","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/juliancastiblanco.com\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/juliancastiblanco.com\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/juliancastiblanco.com\/web\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/juliancastiblanco.com\/web\/wp-json\/wp\/v2\/comments?post=13377"}],"version-history":[{"count":6,"href":"https:\/\/juliancastiblanco.com\/web\/wp-json\/wp\/v2\/posts\/13377\/revisions"}],"predecessor-version":[{"id":13384,"href":"https:\/\/juliancastiblanco.com\/web\/wp-json\/wp\/v2\/posts\/13377\/revisions\/13384"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/juliancastiblanco.com\/web\/wp-json\/wp\/v2\/media\/13378"}],"wp:attachment":[{"href":"https:\/\/juliancastiblanco.com\/web\/wp-json\/wp\/v2\/media?parent=13377"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/juliancastiblanco.com\/web\/wp-json\/wp\/v2\/categories?post=13377"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/juliancastiblanco.com\/web\/wp-json\/wp\/v2\/tags?post=13377"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}