{"id":15469,"date":"2024-01-12T22:08:24","date_gmt":"2024-01-12T22:08:24","guid":{"rendered":"https:\/\/juliancastiblanco.com\/web\/?p=15469"},"modified":"2024-01-12T22:52:34","modified_gmt":"2024-01-12T22:52:34","slug":"principales-tendencias-comerciales-para-2024","status":"publish","type":"post","link":"https:\/\/juliancastiblanco.com\/web\/principales-tendencias-comerciales-para-2024\/","title":{"rendered":"Principales Tendencias Comerciales para 2024"},"content":{"rendered":"<p data-sourcepos=\"1:1-1:246\"><strong>El mundo del comercio est\u00e1 en constante cambio, y 2024 no ser\u00e1 una excepci\u00f3n.<\/strong> Las nuevas tecnolog\u00edas, las tendencias sociales y las condiciones econ\u00f3micas est\u00e1n dando forma a un panorama comercial que est\u00e1 cada vez m\u00e1s complejo y competitivo.<\/p>\n<p data-sourcepos=\"3:1-3:354\"><strong>Wunderman Thompson, una agencia global de marketing y publicidad, ha publicado su informe \u00abTomorrow&#8217;s Commerce 2024\u00bb, que explora las principales tendencias que marcar\u00e1n el futuro del comercio.<\/strong> El informe identifica varias tendencias clave que las empresas deben tener en cuenta a medida que planifican sus estrategias comerciales para el pr\u00f3ximo a\u00f1o.<\/p>\n<p data-sourcepos=\"3:1-3:354\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-15472 aligncenter\" src=\"https:\/\/juliancastiblanco.com\/web\/wp-content\/uploads\/2024\/01\/Captura-de-pantalla-2024-01-12-170220.png\" alt=\"\" width=\"660\" height=\"442\" srcset=\"https:\/\/juliancastiblanco.com\/web\/wp-content\/uploads\/2024\/01\/Captura-de-pantalla-2024-01-12-170220.png 660w, https:\/\/juliancastiblanco.com\/web\/wp-content\/uploads\/2024\/01\/Captura-de-pantalla-2024-01-12-170220-300x201.png 300w\" sizes=\"auto, (max-width: 660px) 100vw, 660px\" \/><\/p>\n<p data-sourcepos=\"5:1-5:25\"><strong>Algunas son:<\/strong><\/p>\n<ul data-sourcepos=\"7:1-12:0\">\n<li data-sourcepos=\"7:1-7:246\"><strong>La evoluci\u00f3n de los marketplaces:<\/strong>\u00a0<a href=\"https:\/\/juliancastiblanco.com\/web\/la-inteligencia-artificial-tambien-impulsara-a-los-e-commerce\/\">Los marketplaces<\/a> se han convertido en una parte integral del comercio electr\u00f3nico, y su importancia seguir\u00e1 creciendo en 2024. Las empresas deben encontrar formas de destacar en estos espacios competitivos.<\/li>\n<li data-sourcepos=\"8:1-8:328\"><strong>El auge de la inteligencia artificial:<\/strong> La inteligencia artificial est\u00e1 transformando el comercio de muchas maneras, desde la automatizaci\u00f3n de tareas hasta la personalizaci\u00f3n de la experiencia del cliente. Las empresas deben aprovechar el poder de la IA para mejorar sus operaciones y ofrecer un mejor servicio al cliente.<\/li>\n<\/ul>\n<ul data-sourcepos=\"7:1-12:0\">\n<li data-sourcepos=\"8:1-8:328\">Sobrecargados por la IA, los <strong>chabots<\/strong> finalmente har\u00e1n lo prometido<\/li>\n<\/ul>\n<ul data-sourcepos=\"7:1-12:0\">\n<li data-sourcepos=\"10:1-10:247\"><strong>La creciente importancia de la sostenibilidad:<\/strong>\u00a0Los consumidores est\u00e1n cada vez m\u00e1s preocupados por la sostenibilidad, y las empresas deben responder a esta demanda. Las empresas deben adoptar pr\u00e1cticas sostenibles en toda su cadena de valor.<\/li>\n<li data-sourcepos=\"11:1-12:0\"><strong>La necesidad de una experiencia omnicanal:<\/strong>\u00a0Los consumidores esperan poder comprar de cualquier manera y en cualquier lugar. Las empresas deben ofrecer una experiencia omnicanal fluida que satisfaga las necesidades de los consumidores.<\/li>\n<li data-sourcepos=\"11:1-12:0\"><span class=\"Y2IQFc\" lang=\"es\" style=\"font-family: georgia, palatino, serif;\">Comunidades en l\u00ednea fuera de las redes sociales en tradicionales plataformas.<\/span><\/li>\n<li data-sourcepos=\"11:1-12:0\">\n<pre id=\"tw-target-text\" class=\"tw-data-text tw-text-large tw-ta\" dir=\"ltr\" data-placeholder=\"Traducci\u00f3n\" data-ved=\"2ahUKEwjdzLj_49iDAxXQgGoFHVIZCNoQ3ewLegQIBRAQ\"><span class=\"Y2IQFc\" lang=\"es\" style=\"font-family: georgia, palatino, serif;\">De cara a 2024, la b\u00fasqueda seguir\u00e1 siendo la reina y seguir\u00e1 impulsando la inversi\u00f3n en publicidad, \r\nya que es el punto de entrada para ambos minoristas.<\/span><\/pre>\n<\/li>\n<\/ul>\n<p data-sourcepos=\"13:1-13:222\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-15473 aligncenter\" src=\"https:\/\/juliancastiblanco.com\/web\/wp-content\/uploads\/2024\/01\/Captura-de-pantalla-2024-01-12-170345.png\" alt=\"\" width=\"662\" height=\"441\" srcset=\"https:\/\/juliancastiblanco.com\/web\/wp-content\/uploads\/2024\/01\/Captura-de-pantalla-2024-01-12-170345.png 662w, https:\/\/juliancastiblanco.com\/web\/wp-content\/uploads\/2024\/01\/Captura-de-pantalla-2024-01-12-170345-300x200.png 300w\" sizes=\"auto, (max-width: 662px) 100vw, 662px\" \/><\/p>\n<p data-sourcepos=\"13:1-13:222\"><strong>Estas tendencias representan un desaf\u00edo para las empresas, pero tambi\u00e9n ofrecen oportunidades significativas. Las empresas que adopten estas tendencias estar\u00e1n bien posicionadas para el \u00e9xito<\/strong><strong> en el comercio del futuro.<\/strong><\/p>\n<p style=\"text-align: center;\" data-sourcepos=\"13:1-13:222\"><a href=\"https:\/\/juliancastiblanco.com\/web\/wp-content\/uploads\/2024\/01\/821894.pdf\"><span style=\"color: #00ccff; font-size: 20px;\"><strong>Descargar informe completo aqu\u00ed<\/strong><\/span><\/a><\/p>\n<hr \/>\n<p><span data-contrast=\"auto\">Editado con IA\u00a0 y publicado por Contenidos Digitales de Ingenieros de Marketing\u00a0 IMKGlobal\u00a0 <\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Te invitamos a visitar nuestros sitios web donde encontrar\u00e1s recursos y art\u00edculos interesantes<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559738&quot;:0,&quot;335559739&quot;:450,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"none\">Portales United States\u00a0\u00a0\u00a0<\/span><\/b><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559738&quot;:0,&quot;335559739&quot;:450,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/imk.global\/\"><span data-contrast=\"none\">www.imk.global<\/span><\/a><span data-contrast=\"none\">\u00a0\u00a0\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559738&quot;:0,&quot;335559739&quot;:450,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><a 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href=\"http:\/\/www.gerenciadigital.com.co\/\"><span data-contrast=\"none\">www.GerenciaDigital.com.co<\/span><\/a><span data-contrast=\"none\">\u00a0\u00a0\u00a0\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559738&quot;:0,&quot;335559739&quot;:450,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><a href=\"http:\/\/www.socry.co\/\"><span data-contrast=\"none\">www.Socry.co<\/span><\/a><span data-contrast=\"none\">\u00a0\u00a0\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559738&quot;:0,&quot;335559739&quot;:450,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/amazonasdigital.com.co\/\">www.amazonasdigital.com.co<\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El mundo del comercio est\u00e1 en constante cambio, y 2024 no ser\u00e1 una excepci\u00f3n. Las nuevas tecnolog\u00edas, las tendencias sociales y las condiciones econ\u00f3micas est\u00e1n dando forma a un panorama [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":15474,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[121,127,479],"class_list":["post-15469","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tecnologia","tag-marketplace","tag-redes-sociales","tag-tendencias-comerciales"],"_links":{"self":[{"href":"https:\/\/juliancastiblanco.com\/web\/wp-json\/wp\/v2\/posts\/15469","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/juliancastiblanco.com\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/juliancastiblanco.com\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/juliancastiblanco.com\/web\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/juliancastiblanco.com\/web\/wp-json\/wp\/v2\/comments?post=15469"}],"version-history":[{"count":2,"href":"https:\/\/juliancastiblanco.com\/web\/wp-json\/wp\/v2\/posts\/15469\/revisions"}],"predecessor-version":[{"id":15476,"href":"https:\/\/juliancastiblanco.com\/web\/wp-json\/wp\/v2\/posts\/15469\/revisions\/15476"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/juliancastiblanco.com\/web\/wp-json\/wp\/v2\/media\/15474"}],"wp:attachment":[{"href":"https:\/\/juliancastiblanco.com\/web\/wp-json\/wp\/v2\/media?parent=15469"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/juliancastiblanco.com\/web\/wp-json\/wp\/v2\/categories?post=15469"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/juliancastiblanco.com\/web\/wp-json\/wp\/v2\/tags?post=15469"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}