{"id":5328,"date":"2020-08-10T17:23:03","date_gmt":"2020-08-10T17:23:03","guid":{"rendered":"https:\/\/juliancastiblanco.com\/web\/?p=5328"},"modified":"2020-08-10T17:23:03","modified_gmt":"2020-08-10T17:23:03","slug":"caso-de-exito-maduracion-digital-en-caribe-colombiano-central-de-soldaduras-s-a","status":"publish","type":"post","link":"https:\/\/juliancastiblanco.com\/web\/caso-de-exito-maduracion-digital-en-caribe-colombiano-central-de-soldaduras-s-a\/","title":{"rendered":"CASO DE \u00c9XITO MADURACI\u00d3N DIGITAL en CARIBE COLOMBIANO  Central de Soldaduras S.A."},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Empresa fundada en 1971 en Barranquilla, Colombia, son l\u00edderes en el mercado nacional de la Seguridad Industrial y Soldaduras, cuenta con sedes en la ciudad de Barranquilla, Cartagena, Bogot\u00e1, Medell\u00edn y Cali; y una oficina sat\u00e9lite en la ciudad de Santa Marta.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-5329\" src=\"https:\/\/juliancastiblanco.com\/web\/wp-content\/uploads\/2020\/08\/WhatsApp-Image-2020-08-10-at-12.02.52-PM-1024x462.jpeg\" alt=\"\" width=\"810\" height=\"365\" srcset=\"https:\/\/juliancastiblanco.com\/web\/wp-content\/uploads\/2020\/08\/WhatsApp-Image-2020-08-10-at-12.02.52-PM-1024x462.jpeg 1024w, https:\/\/juliancastiblanco.com\/web\/wp-content\/uploads\/2020\/08\/WhatsApp-Image-2020-08-10-at-12.02.52-PM-300x135.jpeg 300w, https:\/\/juliancastiblanco.com\/web\/wp-content\/uploads\/2020\/08\/WhatsApp-Image-2020-08-10-at-12.02.52-PM-768x346.jpeg 768w, https:\/\/juliancastiblanco.com\/web\/wp-content\/uploads\/2020\/08\/WhatsApp-Image-2020-08-10-at-12.02.52-PM-810x365.jpeg 810w, https:\/\/juliancastiblanco.com\/web\/wp-content\/uploads\/2020\/08\/WhatsApp-Image-2020-08-10-at-12.02.52-PM-1140x514.jpeg 1140w, https:\/\/juliancastiblanco.com\/web\/wp-content\/uploads\/2020\/08\/WhatsApp-Image-2020-08-10-at-12.02.52-PM.jpeg 1280w\" sizes=\"auto, (max-width: 810px) 100vw, 810px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Para el mes de marzo de 2019, Ingenieros de Marketing inicia su intervenci\u00f3n en los siguientes temas:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Consolidaci\u00f3n canales de digitales<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Maduraci\u00f3n enfocada al robustecimiento del departamento digital.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Oportunidades digitales con el objetivo de obtener ventas.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Estrategias de comunicaci\u00f3n y marketing digital.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Acompa\u00f1amiento programa F\u00e1bricas de Productividad.<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone  wp-image-5330\" src=\"https:\/\/juliancastiblanco.com\/web\/wp-content\/uploads\/2020\/08\/WhatsApp-Image-2020-08-10-at-12.09.21-PM.jpeg\" alt=\"\" width=\"303\" height=\"373\" srcset=\"https:\/\/juliancastiblanco.com\/web\/wp-content\/uploads\/2020\/08\/WhatsApp-Image-2020-08-10-at-12.09.21-PM.jpeg 700w, https:\/\/juliancastiblanco.com\/web\/wp-content\/uploads\/2020\/08\/WhatsApp-Image-2020-08-10-at-12.09.21-PM-244x300.jpeg 244w\" sizes=\"auto, (max-width: 303px) 100vw, 303px\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"alignnone  wp-image-5331\" src=\"https:\/\/juliancastiblanco.com\/web\/wp-content\/uploads\/2020\/08\/WhatsApp-Image-2020-08-10-at-12.09.21-PM-1.jpeg\" alt=\"\" width=\"377\" height=\"370\" srcset=\"https:\/\/juliancastiblanco.com\/web\/wp-content\/uploads\/2020\/08\/WhatsApp-Image-2020-08-10-at-12.09.21-PM-1.jpeg 778w, https:\/\/juliancastiblanco.com\/web\/wp-content\/uploads\/2020\/08\/WhatsApp-Image-2020-08-10-at-12.09.21-PM-1-300x295.jpeg 300w, https:\/\/juliancastiblanco.com\/web\/wp-content\/uploads\/2020\/08\/WhatsApp-Image-2020-08-10-at-12.09.21-PM-1-768x755.jpeg 768w\" sizes=\"auto, (max-width: 377px) 100vw, 377px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><a href=\"https:\/\/www.instagram.com\/p\/B9MyrUmAdPJ\/?utm_source=ig_embed&amp;amp;utm_campaign=loading\"><span style=\"font-weight: 400;\">https:\/\/www.instagram.com\/p\/B9MyrUmAdPJ\/?utm_source=ig_embed&amp;amp;utm_campaign=loading<\/span><\/a><\/p>\n<p><a href=\"https:\/\/www.instagram.com\/p\/B9MyrUmAdPJ\/?utm_source=ig_embed&amp;amp;utm_campaign=loading\"><span style=\"font-weight: 400;\">https:\/\/www.instagram.com\/p\/B9MyrUmAdPJ\/?utm_source=ig_embed&amp;amp;utm_campaign=loading<\/span><\/a><\/p>\n<p><a href=\"https:\/\/www.instagram.com\/p\/B9JxUvUgHiQ\/?utm_source=ig_embed&amp;amp;utm_campaign=loading\"><span style=\"font-weight: 400;\">https:\/\/www.instagram.com\/p\/B9JxUvUgHiQ\/?utm_source=ig_embed&amp;amp;utm_campaign=loading<\/span><\/a><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone  wp-image-5333\" src=\"https:\/\/juliancastiblanco.com\/web\/wp-content\/uploads\/2020\/08\/WhatsApp-Image-2020-08-10-at-12.09.21-PM-2-1.jpeg\" alt=\"\" width=\"347\" height=\"432\" srcset=\"https:\/\/juliancastiblanco.com\/web\/wp-content\/uploads\/2020\/08\/WhatsApp-Image-2020-08-10-at-12.09.21-PM-2-1.jpeg 723w, https:\/\/juliancastiblanco.com\/web\/wp-content\/uploads\/2020\/08\/WhatsApp-Image-2020-08-10-at-12.09.21-PM-2-1-241x300.jpeg 241w\" sizes=\"auto, (max-width: 347px) 100vw, 347px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Gracias a la pasi\u00f3n, compromiso y buena labor por parte de todo el equipo de Central de Soldaduras se lograron los siguientes resultados:\u00a0\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Resultado de la intervenci\u00f3n por parte de IMK, el canal digital que no ten\u00eda un % de ventas, a cierre del a\u00f1o 2019 represent\u00f3 un 7% a nivel nacional, por confidencialidad del cliente no se habla en cifras.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">El buen trabajo de presencia por a\u00f1os en el mundo tradicional, da resultados ahora en la parte digital.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Referenciaci\u00f3n y acompa\u00f1amiento en el proyecto de F\u00e1bricas de Productividad alcanzando optimizaci\u00f3n de los procesos y formaci\u00f3n al personal en temas de digitalizaci\u00f3n.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">El departamento de ventas digitales entr\u00f3 en funcionamiento al segundo mes de las campa\u00f1as.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Se consolida el departamento de Marketing y ventas digitales<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Apoyo al equipo comercial mediante capacitaciones presenciales y virtuales y el uso de herramientas digitales.\u00a0<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><b>Juli\u00e1n Castiblanco<\/b><\/p>\n<p><span style=\"font-weight: 400;\">CEO Ingenieros de Marketing<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Email: coach@ingenierosdemarketing.com.co<\/span><\/p>\n<p><span style=\"font-weight: 400;\">M\u00f3vil: +57 300 639 8181<\/span><\/p>\n<p><a href=\"http:\/\/www.ingenierosdemarketing.com.co\/\"><span style=\"font-weight: 400;\">www.ingenierosdemarketing.com.co<\/span><\/a><\/p>\n<p><a href=\"http:\/\/www.juliancastiblanco.com\/\"><span style=\"font-weight: 400;\">www.JulianCastiblanco.com<\/span><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Somos una empresa de conocimiento que prepara y acompa\u00f1a a personas y empresas en el camino de la #maduraciondigital<\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Empresa fundada en 1971 en Barranquilla, Colombia, son l\u00edderes en el mercado nacional de la Seguridad Industrial y Soldaduras, cuenta con sedes en la ciudad de Barranquilla, Cartagena, Bogot\u00e1, Medell\u00edn [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":5320,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[92],"tags":[],"class_list":["post-5328","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-casos-de-exito"],"_links":{"self":[{"href":"https:\/\/juliancastiblanco.com\/web\/wp-json\/wp\/v2\/posts\/5328","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/juliancastiblanco.com\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/juliancastiblanco.com\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/juliancastiblanco.com\/web\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/juliancastiblanco.com\/web\/wp-json\/wp\/v2\/comments?post=5328"}],"version-history":[{"count":1,"href":"https:\/\/juliancastiblanco.com\/web\/wp-json\/wp\/v2\/posts\/5328\/revisions"}],"predecessor-version":[{"id":5334,"href":"https:\/\/juliancastiblanco.com\/web\/wp-json\/wp\/v2\/posts\/5328\/revisions\/5334"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/juliancastiblanco.com\/web\/wp-json\/wp\/v2\/media\/5320"}],"wp:attachment":[{"href":"https:\/\/juliancastiblanco.com\/web\/wp-json\/wp\/v2\/media?parent=5328"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/juliancastiblanco.com\/web\/wp-json\/wp\/v2\/categories?post=5328"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/juliancastiblanco.com\/web\/wp-json\/wp\/v2\/tags?post=5328"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}