{"id":8052,"date":"2021-08-05T16:18:22","date_gmt":"2021-08-05T16:18:22","guid":{"rendered":"https:\/\/juliancastiblanco.com\/web\/?p=8052"},"modified":"2021-08-05T16:49:38","modified_gmt":"2021-08-05T16:49:38","slug":"informe-del-comportamiento-del-ecommerce-en-el-pais-durante-el-segundo-trimestre-de-2021","status":"publish","type":"post","link":"https:\/\/juliancastiblanco.com\/web\/informe-del-comportamiento-del-ecommerce-en-el-pais-durante-el-segundo-trimestre-de-2021\/","title":{"rendered":"Informe del comportamiento del eCommerce en el pa\u00eds durante el segundo trimestre de 2021."},"content":{"rendered":"<p><span data-contrast=\"auto\">La C\u00e1mara Colombiana de Comercio Electr\u00f3nico (CCCE) presenta el\u202f<\/span><b><span data-contrast=\"auto\">informe del comportamiento del eCommerce en el pa\u00eds durante el segundo trimestre de 2021<\/span><\/b><span data-contrast=\"auto\">.<\/span><\/p>\n<p><span data-contrast=\"auto\">El estudio, que cont\u00f3 con la colaboraci\u00f3n y el apoyo de empresas afiliadas al gremio, entrega cifras sobre el desempe\u00f1o de la industria durante abril, mayo y junio de 2021, analizando aspectos como las ventas en l\u00ednea, las transacciones digitales, la tasa de conversi\u00f3n promedio y los resultados de los eventos de activaci\u00f3n de ventas como HotSale\u00ae y Cyberlunes\u00ae, desarrollados en marzo y junio de este a\u00f1o respectivamente.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>Lectura Recomendada<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/juliancastiblanco.com\/web\/wp-content\/uploads\/2020\/09\/Oceanos-violeta-identificando-tu-nicho-maduro-1-810x456.png\" \/><\/p>\n<p><a href=\"https:\/\/juliancastiblanco.com\/web\/oceanos-violeta-identificando-tu-nicho-maduro\/\">https:\/\/juliancastiblanco.com\/web\/oceanos-violeta-identificando-tu-nicho-maduro\/<\/a><\/p>\n<p><span data-contrast=\"auto\">El informe destaca que d<\/span><span data-contrast=\"auto\">urante el segundo trimestre de 2021,\u202f<\/span><b><span data-contrast=\"auto\">las ventas en l\u00ednea aumentaron 54,9 % y el n\u00famero de transacciones un 72 %<\/span><\/b><span data-contrast=\"auto\">\u202ffrente a lo observado en el segundo trimestre de 2020<\/span><span data-contrast=\"auto\">. De esta manera, se mantiene el impulso en el comportamiento del sector observado durante el trimestre inmediatamente anterior.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>lectura recomendada<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/juliancastiblanco.com\/web\/wp-content\/uploads\/2021\/01\/Captura-de-Pantalla-2021-01-09-a-las-6.46.49-a.-m.-810x495.png\" \/><\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"Vun4GN85jH\"><p><a href=\"https:\/\/juliancastiblanco.com\/web\/este-ano-si-lecciones-aprendidas\/\">Este a\u00f1o s\u00ed&#8230; Lecciones aprendidas<\/a><\/p><\/blockquote>\n<p><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"\u00abEste a\u00f1o s\u00ed&#8230; Lecciones aprendidas\u00bb \u2014 JulianCastiblanco.com\" src=\"https:\/\/juliancastiblanco.com\/web\/este-ano-si-lecciones-aprendidas\/embed\/#?secret=Vun4GN85jH\" data-secret=\"Vun4GN85jH\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<p><span data-contrast=\"auto\">Los invitamos a consultar todos los detalles y hallazgos del informe a continuaci\u00f3n.<\/span><\/p>\n<p><a href=\"https:\/\/t.sidekickopen13.com\/s3t\/c\/5\/f18dQhb0S7kF8cVJnDW1P02kZ59hl3kW7_k2841CX6NGN35QNyZrN_ntW2Rp4lS3Ln30tf197v5Y04?te=W3R5hFj4cm2zwW4mKLS-3F5syVW1GFxND4cg8wCW3NB_W03SYMf-W1JwJkT4pf-DKW3_Qh5f4hLxLGW2f00Ns4kBpzXW3Q-bZv3ZTM5zW4hyB491VpypNW3GCFJg3_QgzDW3H6xvk2f2Y4kW3QZl3_1mpCDMW4hMnzc3FbtcTW3K78g12RNzLRW2HBC-p3jqF4NW3C1W6Q3GTL2MW3C1WcW3GTL2CW3BVxZS30BLrpW3GC6qs1pVFVGW3vcgmQ45LLHwW41wDFV2TQVWZW1QvcMX4fKvsVW3Z_SSB2p7XcrW2KXJVX3838yjW1QBBF738wgdbW212y461QyxGsW23hBP32pb14cW23hDDJ1Zqv1_W2KWTdZ2qCbLQW3Z_rml2TgMP1W2B09bl43X5KTW2dZwGc1Qhn4NW1QhPzZ1mpCDMW3FbtcC3S-l6XW34jmxv34gJydW4m4v--1mpCDMW3K78sk43TD7kW2dZY7y1WWnYZW3GSxJw3T0qw4W34xSMF3K6K77W3Zzz2N38wH0CW3R6wsH2r403JW2z_11k1ZpdD4W1M_KdR1pW2pdW3zd2tB2nx_P-W1mpCDM41WtGRW49Ksp443XTgzW1S1VBZ3bB6ypW3GCDWp41TLyTW4fNSkD26QkH0W49M9Dw1Jz9RGW3P3n_M3Fbt5SW3M3CJV1LwngpW4fpN9p4mCTB5W3z7yzC4fwCg1W2WQGfn1Qm9DjW2nVnVD1Zp7-lW1LFZXG4m4wkWW1V187_3Hcx0sW1mrgm01RYQC8F4cKgQMQ2Bh1&amp;si=8000000017611154&amp;pi=c2dd4b61-040a-4480-f12a-339c3852a427\"><b><span data-contrast=\"auto\">CONSULTA EL INFORME AQU\u00cd<\/span><\/b><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>Fuente: C\u00e1mara colombiana de comercio electr\u00f3nico<\/p>\n<p>&nbsp;<\/p>\n<p><span data-contrast=\"auto\">Reproducido por: Esperanza Herrera<\/span><br \/>\n<span data-contrast=\"auto\">Contenidos Digitales Ingenieros de Marketing<\/span><br \/>\n<span data-contrast=\"auto\">________________________________<\/span><br \/>\n<a href=\"http:\/\/www.ingenierosdemarketing.com.cowww.juliancastiblanco.comwww.deceroasapo.com\/\"><span data-contrast=\"auto\">www.ingenierosdemarketing.com.co<\/span><br \/>\n<span data-contrast=\"auto\">www.JulianCastiblanco.com<\/span><br \/>\n<span data-contrast=\"auto\">www.deceroasapo.com<\/span><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La C\u00e1mara Colombiana de Comercio Electr\u00f3nico (CCCE) presenta el\u202finforme del comportamiento del eCommerce en el pa\u00eds durante el segundo trimestre de 2021. El estudio, que cont\u00f3 con la colaboraci\u00f3n y [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":8053,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[],"class_list":["post-8052","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tecnologia"],"_links":{"self":[{"href":"https:\/\/juliancastiblanco.com\/web\/wp-json\/wp\/v2\/posts\/8052","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/juliancastiblanco.com\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/juliancastiblanco.com\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/juliancastiblanco.com\/web\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/juliancastiblanco.com\/web\/wp-json\/wp\/v2\/comments?post=8052"}],"version-history":[{"count":5,"href":"https:\/\/juliancastiblanco.com\/web\/wp-json\/wp\/v2\/posts\/8052\/revisions"}],"predecessor-version":[{"id":8055,"href":"https:\/\/juliancastiblanco.com\/web\/wp-json\/wp\/v2\/posts\/8052\/revisions\/8055"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/juliancastiblanco.com\/web\/wp-json\/wp\/v2\/media\/8053"}],"wp:attachment":[{"href":"https:\/\/juliancastiblanco.com\/web\/wp-json\/wp\/v2\/media?parent=8052"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/juliancastiblanco.com\/web\/wp-json\/wp\/v2\/categories?post=8052"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/juliancastiblanco.com\/web\/wp-json\/wp\/v2\/tags?post=8052"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}